Whether creating dream homes for Hong Kong millennial­s or bringing sophistica­ted new dining concepts to life, JJ ACUNA makes sure each space he designs is a true reflection of its client. He talks to about forsaking bling, finding his purpose and persever


“Everywhere in Hong Kong, when you think of Korean restaurant­s, you think of that barbecue grill or fried chicken restaurant. I think it’s very cliché,” Acuna says. In Hansik Goo, however, customers can find a homage to modern- day Seoul in which the idea of a traditiona­l Korean house is given a contempora­ry twist.

“Material-wise, the stone and timbers used [in

Hansik Goo] are related to the traditiona­l Korean home,” the designer says. “The tiling, green fabrics and blue tiles were more about bringing an abstract concept of nature, like the sky and vegetation, into the space using materials and colour.”

Acuna is also known for designing residentia­l interiors for Hong Kong’s up-and- coming millennial­s, many of whom, after seeing the world, are settling down in the city, purchasing their first homes and looking to create their own high- quality living spaces.

“It’s funny because their kind of luxury is different from their parents’ kind of luxury,” he says. “Their parents’ luxury is super ‘ bling bling’, glitz and glamour – and that doesn’t necessaril­y add to a better quality of life.”

Acuna’s bespoke design DNA can be seen in all of his residentia­l work, especially for a travel-loving couple’s Valverde Residence. He added pink marble slabs to their kitchen walls and floor, which the designer describes as “ridiculous­ly crazy”.

“Their parents don’t get it at all,” he says, laughing. “Their parents walked in here and were like, “We don’t get it”, which means I did something good.”

COVID-19, meanwhile, hasn’t slowed Acuna down. Working entirely through Zoom, the designer and his team are finishing up a project with Four Seasons Macao. They’re also working on a restaurant in Ho Chi Minh, with no plans to set foot in Vietnam.

When asked whether the pandemic posed a challenge, the designer suggests otherwise. “There are companies now that can map out interior spaces of job sites like the Google Maps walking tool!” Acuna says, clearly in awe. “They’ll send you the URL link and you can measure the job site. There’s a ruler tool and everything, as if you’re walking around on site.

“I mean, I would love to obviously fly somewhere to the job site and get my Marco Polo points,” he jokes. “But I think the pandemic weirdly made my designers more creative as they could design from wherever they wanted to. If anything, [remote technology] makes me more accessible.”

On designing in the age of COVID-19, Acuna emphasises the importance of quality and atmosphere while creating a space. “Post- COVID, the home is not a throwaway thing anymore; it’s something that you really have to look at,” he says. “For hospitalit­y and restaurant­s, the owners just want people to feel good when they’re in their space or feel that they can stay longer. It’s not ‘go in and go out’ anymore. It means giving a bit more value and quality to the way people feel when they’re in a space.”

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