LIGHT IT UP

If clinical-grade lasers coupled with supplements to bring about anti-ageing benefits sounds a bit strange, you’re not wrong. Lyma is disrupting the wellness and cosmetic sector with its unique formula to deliver health and beauty with two state-of-the-art products. LUCY GOFF tells ZANETA CHENG how it all works

LUCY GOFF IS not your run-of-themill beauty guru. In fact, when the former consumer publicist founded Lyma, it was to produce an all-in-one nutritional supplement to supersede all other supplements on the market. She worked with Dr Paul Clayton – a global authority in nutritional science who, with his supplement regime, had lifted Goff out of her long-drawn recovery from preeclampsia – to reframe the otherwise just-another-jar-in-your-cupboard into a luxury item. Met with rejection when looking for investors, Goff and her husband decided to invest in Lyma themselves and launched to a sell-out.

Since then, Lyma has launched an athome medical-grade cosmetic laser. The blue light emits no heat and is encased in a sleek black tube. Using 500mW near infrared, the laser is coupled with an active mist and priming serum to reverse scars, pigmentation and the signs of ageing in just 15 minutes a day.

When Dr Clayton showed up at your office with a clunky machine, what was your reaction? Did you have knowledge of the science of anti-ageing prior to this?

I just thought, “What on earth is this?” I couldn’t see how we were going to turn this device into something anyone can use at home. But then we spoke to Dr Graeme Glass – an expert in lasers – and he was amazed by the technology. That’s when we knew we were on to a winner.

I knew about LED and microcurrent treatments but had never been impressed with the results. That’s why I was so excited to bring the Lyma laser to the market – it would disrupt the cosmetic market the way the supplement had disrupted the supplement market, by bringing something superior to the fore.