FOR HER FIRST collection as creative director of Finnish design house Marimekko, Rebekka Bay drew inspiratio­n from the brand’s 2022 theme of New Folk. The pre-spring collection references the similariti­es between folk wear around the globe, with strong silhouette­s and A-line shapes acting as canvases for the brand’s signature bold prints. It’s all part of a new direction for the 70-year-old brand that focuses on three different archetype silhouette­s, each a modernised version of an iconic dress shape, that will be featured in dresses, skirts and blouses for easy, imaginativ­e and functional dressing.

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