GOOD FIRST STEP

FASHION MAY BE fun but on the flip side it accounts for up to 10% of global carbon dioxide emissions, not to mention its contributions to water scarcity, pollution and environmental degradation. Fullup – a new eco-conscious sneaker brand committed to crafting minimalist shoes using cleaner, healthier, less wasteful production practices – wants to do things differently. Its first collection, Infinity, puts a contemporary spin on the classic white sneaker with a relaxed silhouette, recycled polyester (rPET) knit upper and an ultra-durable sole that’s made to last.