FASHION MAY BE fun but on the flip side it accounts for up to 10% of global carbon dioxide emissions, not to mention its contributi­ons to water scarcity, pollution and environmen­tal degradatio­n. Fullup – a new eco-conscious sneaker brand committed to crafting minimalist shoes using cleaner, healthier, less wasteful production practices – wants to do things differentl­y. Its first collection, Infinity, puts a contempora­ry spin on the classic white sneaker with a relaxed silhouette, recycled polyester (rPET) knit upper and an ultra-durable sole that’s made to last.

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