Dis­cov­ery-PGA TOUR Cre­ate US2 Bil­lion Part­ner­ship

HK Golfer - - Divots -

Dis­cov­ery and the PGA TOUR to­day an­nounced plans to form a pi­o­neer­ing strate­gic al­liance to cre­ate a new global home for golf, de­liv­er­ing the sport’s most ex­cit­ing mo­ments, play­ers and cham­pi­onships to pas­sion­ate fans around the world on every screen and de­vice. The al­liance will seek to ben­e­fit the game world­wide, help­ing to drive golf’s global fan base and grow the sport around the world.

The un­prece­dented 12-year re­la­tion­ship, to be­gin in 2019, would in­clude global mul­ti­plat­form live rights, out­side the United States, to all PGA TOUR me­dia prop­er­ties, in­clud­ing the six Tours oper­at­ing un­der the PGA TOUR um­brella and more than 140 tour­na­ments an­nu­ally, in­clud­ing THE PLAY­ERS Cham­pi­onship, the FedExCup Play­offs, and the Pres­i­dents Cup.

Be­sides, to live lin­ear rights in 219 mar­kets and ter­ri­to­ries, the al­liance will in­clude the cre­ation of a ded­i­cated, PGA TOUR-branded, OTT video stream­ing ser­vice, which will cap­i­talise on Dis­cov­ery’s di­rect-to-con­sumer ex­pe­ri­ence as home to the Eurosport Player. Dis­cov­ery ex­pects to in­vest more than $2 bil­lion over the course of the al­liance, in­clud­ing li­cens­ing of the PGA TOUR’s in­ter­na­tional me­dia rights and build­ing a global OTT plat­form avail­able out­side the United States, with a grad­ual in­crease of an­nual in­vest­ment dur­ing the term.

Build­ing on a her­itage of world-class cov­er­age, Dis­cov­ery and the PGA TOUR will work with lead­ing broad­cast­ers and dis­tri­bu­tion plat­forms to de­liver PGA TOUR con­tent to view­ers around the world. Op­por­tu­ni­ties will also be ex­plored within Dis­cov­ery’s port­fo­lio of pay-TV and free-toair chan­nels, and digital and short-form plat­forms, to best utilise the PGA TOUR’s ex­ten­sive non-live and li­brary rights for all me­dia plat­forms.

Left to right: David Zaslav, Pres­i­dent and CEO of Dis­cov­ery, Jay Monahan, Com­mis­sioner of PGA TOUR

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