Discovery-PGA TOUR Create US2 Billion Partnership
Discovery and the PGA TOUR today announced plans to form a pioneering strategic alliance to create a new global home for golf, delivering the sport’s most exciting moments, players and championships to passionate fans around the world on every screen and device. The alliance will seek to benefit the game worldwide, helping to drive golf’s global fan base and grow the sport around the world.
The unprecedented 12-year relationship, to begin in 2019, would include global multiplatform live rights, outside the United States, to all PGA TOUR media properties, including the six Tours operating under the PGA TOUR umbrella and more than 140 tournaments annually, including THE PLAYERS Championship, the FedExCup Playoffs, and the Presidents Cup.
Besides, to live linear rights in 219 markets and territories, the alliance will include the creation of a dedicated, PGA TOUR-branded, OTT video streaming service, which will capitalise on Discovery’s direct-to-consumer experience as home to the Eurosport Player. Discovery expects to invest more than $2 billion over the course of the alliance, including licensing of the PGA TOUR’s international media rights and building a global OTT platform available outside the United States, with a gradual increase of annual investment during the term.
Building on a heritage of world-class coverage, Discovery and the PGA TOUR will work with leading broadcasters and distribution platforms to deliver PGA TOUR content to viewers around the world. Opportunities will also be explored within Discovery’s portfolio of pay-TV and free-toair channels, and digital and short-form platforms, to best utilise the PGA TOUR’s extensive non-live and library rights for all media platforms.
Left to right: David Zaslav, President and CEO of Discovery, Jay Monahan, Commissioner of PGA TOUR