LOEWE’S LIT­ER­ARY LOVES

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Loewe adds a touch of the lit­er­ary in its Fall Win­ter ad­ver­tis­ing cam­paign, which fea­tured beloved ti­tles in its cam­paign im­ages. The brand will also pub­lish a se­ries of lim­ited-edi­tion lit­er­ary clas­sics, which will be avail­able start­ing August 2018 in se­lect in­ter­na­tional stores. The col­lec­tion – which will be pre­sented in a spe­cially de­signed box – will be is­sued in cloth-bound hard­cov­ers fea­tur­ing spe­cial sleeves adorned with iconic Stevel Meisel im­ages orig­i­nally pub­lished as part of mag­a­zine fash­ion ed­i­to­ri­als. The vin­tage Meisel im­ages have been re­pur­posed for the book col­lec­tion in a nod to the on­go­ing col­lab­o­ra­tion be­tween the house and the pho­tog­ra­pher. The ti­tles in­cluded in the se­lec­tion are: Wuther­ing Heights by Emily Bronte; Drac­ula by Bram Stoker; Don Quixote by Miguel de Cer­vantes; The Pic­ture of Do­rian Gray by Os­car Wilde; Heart of Dark­ness by Joseph Con­rad and Madame Bo­vary by Gus­tave Flaubert.

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