AMAC Aero­space’s strat­egy for suc­cess is sim­ple: Find the right peo­ple, be the best at the job. The rest will fol­low

From air­craft com­ple­tions to ac­qui­si­tions to MRO – AMAC Aero­space is the Swiss Army Knife of the avi­a­tion in­dus­try.

Jetgala - - CONTENTS - by Jim Si­mon

The ad­van­tage of a Swiss Army knife is its ca­pac­ity to solve a myr­iad of needs, all within a sin­gle de­vice. Each knife com­po­nent has a spe­cial pur­pose that, when taken to­gether, have made the Swiss Army knife a re­li­able tool for more than a cen­tury.

AMAC Aero­space could be con­sid­ered the Swiss Army knife of avi­a­tion ser­vices. From a hum­ble start in Switzer­land just 10 years ago, AMAC has rapidly grown into an in­ter­na­tional avi­a­tion ser­vices provider with rev­enues in the mil­lions of dol­lars.

The key to AMAC’s hy­per growth has been to fo­cus on the qual­ity of ser­vice long as­so­ci­ated with Swiss cul­ture, ac­quire assets, and ap­ply the com­pany’s qual­ity of ser­vice to the new assets.

In just a decade, AMAC Aero­space has strate­gi­cally ac­quired re­gional com­pa­nies to be­come a com­pre­hen­sive provider of ser­vices rang­ing from cor­po­rate jet ser­vices, to air­craft com­ple­tions to main­te­nance, and even air­craft sales with of­fices in Switzer­land, France, Turkey and Le­banon. In to­tal, AMAC now has 1,000 em­ploy­ees, all ded­i­cated to de­liv­er­ing the same level of ser­vice that the com­pany’s rep­u­ta­tion for qual­ity was built on.

Dif­fer­ent lo­ca­tions, dif­fer­ent spe­cial­ties

Like a Swiss Army knife, dif­fer­ent lo­ca­tions have dif­fer­ent spe­cial­ties while shar­ing a com­mon core set of val­ues. As an ex­am­ple, JCB Aero, based near Toulouse, France, was re­cently ac­quired for its crafts­man­ship for de­sign­ing fixed and ro­tor wing air­craft

in­te­ri­ors. In com­par­i­son, AMAC in Bo­drum, Turkey spe­cialises in com­mer­cial line and base main­te­nance dur­ing the win­ter (when de­mand soft­ens) and VIP busi­ness main­te­nance in the sum­mer. To keep up with the lo­cal growth, AMAC re­cently added a seventh han­gar, pro­vid­ing an ad­di­tional 4,626 sqm of space.

AMAC Aero­space in Beirut, Le­banon helps sup­port the ex­clu­sive dis­trib­u­tor­ship for Pi­la­tus Air­craft in the Mid­dle East. Thus far, AMAC has sold three PC-12 air­craft – the high-per­for­mance, low-oper­at­ing cost sin­gle en­gine tur­bo­prop built for get­ting into and out of smaller air­ports that larger air­craft can­not utilise. The com­pany’s new PC-24 is in­tended to ex­tend the PC-12’s ca­pa­bil­i­ties to a twin-jet air­craft which Pi­la­tus bills as an SVT or Su­per Ver­sa­tile Jet. AMAC has strong di­a­logue with po­ten­tial clients for their al­lo­ca­tion of one of their PC-24s ahead of the late 2019 de­liv­er­ies.

A com­ple­tion track record

A ma­jor key to AMAC Aero­space’s suc­cess has been its air­craft com­ple­tion divi­sion. To date, the com­pany has pro­vided cus­tomers with more than 20 air­craft com­ple­tions for to­tal rev­enue ex­ceed­ing one bil­lion US dol­lars.

With this im­pres­sive track record, it came as no sur­prise when AMAC re­cently an­nounced the start of a 20-month Boe­ing 747-8i com­ple­tion project for a head-of­s­tate cus­tomer.

This will be the com­pany’s sec­ond 747 com­ple­tion and should in­clude a “unique de­sign” ac­cord­ing to AMAC Group Chair­man and CEO Kadri Muhid­din.

Waleed K. Kuhid­din, Vice Pres­i­dent Strate­gic Op­er­a­tions & Busi­ness Devel­op­ment added, “We only re­turn to ser­vice one-off cabin de­signs and in­te­rior, which make each air­craft ex­tremely unique to the world mar­ket of pri­vate avi­a­tion, whether it is a Global Ex­press or a B747-8i.”

The com­pany also re­cently re­de­liv­ered a Boe­ing 777-200LR. While de­tails are con­fi­den­tial, com­pany of­fi­cials did note that a 64-inch HD mon­i­tor was part of the in­te­rior spec­i­fi­ca­tion in­clu­sion as with an ar­ray of new tech­nol­ogy in­stal­la­tions.

With the re­cent first de­liv­ery of the Boe­ing BBJ Max 8, AMAC is hop­ing to win con­tracts for at least five pur­chasers of Boe­ing’s next-gen of­fer­ing.

Al­ways at the fore­front of new tech

Dur­ing the 2017 EBACE, AMAC was suc­cess­ful in be­ing the pre­ferred com­ple­tion cen­tre for the new Air­bus A320 NEO, of which they are the first in the world to re­ceive a com­ple­tion or­der on. Whilst they thrive on de­liv­er­ing on-time projects, AMAC must also re­main at the fore­front of new tech­nolo­gies and air­craft vari­ants.

At the 2018 EBACE re­cently held in Geneva, Switzer­land, AMAC proudly an­nounced that their Basel lo­ca­tion has been cer­ti­fied as an au­tho­rised ser­vice fa­cil­ity by Bom­bardier, specif­i­cally for the Global Ex­press, Ex­press XRS, and CL-300 and -600. The same fa­cil­ity has also re­cently been cer­ti­fied by Air­bus as a com­ple­tion cen­tre for the cor­po­rate jet ver­sion of the A350 com­mer­cial jet.

An­other hot mar­ket for AMAC Aero­space is the ini­tial and re­con­fig­u­ra­tion of high-speed Wi-Fi. The new­est Ka-band so­lu­tions are highly sought af­ter by VIP/ VVIP clients as they rely more than ever on band­width-in­ten­sive op­er­a­tions such as video con­fer­enc­ing and stream­ing of con­tent, even in the air.

Given AMAC Aero­space’s growth in its base in Switzer­land, the com­pany has had to en­ter into dis­cus­sions with Basel air­port au­thor­i­ties to add a fifth han­gar be­fore the close of 2018. Sim­i­lar growth from its Bo­drum, Turkey fa­cil­ity will re­sult in a tender to ac­quire ad­di­tional land for an­other han­gar, per the de­mand that this fa­cil­ity re­ceives.

With its con­tin­ued fo­cus on Swiss qual­ity ser­vices, AMAC Aero­space is poised to con­tinue on its hy­per growth path, mak­ing it an in­dis­pens­able provider of avi­a­tion ser­vices rang­ing from con­fig­u­ra­tions to main­te­nance, to char­ters, to sales.

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