ELEMENTAL UNION
Interior design firm Sujonohun brings creativity and problem-solving together
In an era when excellent form merits high regard, practical function often takes a backseat. or multidisciplinary interior design practice Sujonohun, there’s no cutting corners when it comes to interior design because they believe form, function, and personality must all be incorporated in every project a designer works on. (stablished in , Sujonohun’s portfolio spans across highend residential units, showsuites, and commercial properties. -etgala catches up with Sujono im, co-founder and director of Sujonohun, to talk about what it takes to be both sharp problem solvers and aesthetic experts in a highly competitive industry.
Jetgala: When you established Sujonohun, what was your original vision for the brand, and how has it shifted through the years?
Lim: Sujonohun started with a vision to create personalised concept propositions, implement the designs mindfully, and execute the built spaces meticulously. 2ur studio is based in Singapore, where we have five creatives running it another team of seven designers based overseas helps out the Singapore team.
0ore than a style or a design language, which varies according to the specific context of the project and the people we collaborate with, Sujonohun is explorative and attentive in terms of execution. Anyone looking at our portfolio may find our style to be a bit more diverse, but one common trait that is present across our projects is well-executed design detail.
Jetgala: What would you like Sujonohun to be known for the most, and what would it take to get to that point?
Lim: A designer may employ personal and artistic approaches to a project, but he or she remains a problem-solver. Aesthetic and function are inseparable, not as a ‘fifty-fifty’ eTuation, but more of an amalgamation. So, although there is no single approach or formula that works for every project, an ideal solution addresses its uniTue context and specific reTuirements.
he growing number of projects that our teams handle, and the corresponding increase in team members, occasionally divide their attention. hat said, we only take on projects that are close to our hearts and passion – the ones we can deal with personally.
Jetgala: What do you think are the signature flourishes that define Sujonohun?
Lim: 2ur firm does not have one. y designing with a carte blanche, we remain unrestrained by trends, gestures, or even design idioms. herefore, we are able to create something long-lasting, original, and highly appropriate to the site context and project brief.