PHYSICAL IDENTITY
MB&F has worked with Voltige, a design and architecture firm based in Lausanne and Geneva, to elevate the identity of its retail platform. After two years, the collaboration was unveiled in series of spaces from M.A.D.Gallery in Dubai Mall, which received a total refurbishment, to the smaller MB&F shop-in-shop at PMT-The Hour Glass in Bangkok.
The programme includes the creation of MB&F Lab, a new hybrid format designed for spaces that are not quite large enough to host a full-fledged M.A.D.Gallery – two of which are set to commence this year in Beverly Hills and Singapore.