SCOTT DUNN ANNUAL GUEST SURVEY 2022: KEY HIGHLIGHTS
While Asia’s appetite for international travel has most certainly returned, there is still a notable portion of travellers that remain somewhat cautious. While close to half of all guests surveyed (46 per cent) say they cannot wait to get on a plane and go abroad, 31 per cent prefer to take a more measured approach to travel, remaining cautious about potential travel disruptions in the new year. On top of that, 19 per cent also wish to venture out, but not too far from home, reflecting a somewhat measured approach.
• Travel confidence is definitely back, with all 100 per cent of respondents saying that they will take at least one trip next year, an 87 per cent increase from 2022. The majority of guests — 71 per cent — are looking to take a minimum of two trips next year, while 22 per cent of respondents wish to travel four or more times in 2023. It is safe to say that many are tired of pandemic-related travel restrictions and are looking forward to their long- awaited freedom to travel.
• An emerging trend among the luxury guest segment serviced by Scott Dunn is slow travel: The highest preference among guests would be to take a 1 – 2 week vacation in a single destination, highlighting their preference to fully explore and discover a location.
• In descending order, the top three things that luxury travel segment guests are looking for while on holiday are cultural experiences, food and drink, and experiencing local life and people, reflecting a desire to truly connect with and discover the destinations that they’re visiting, rather than visiting as a more traditional and disconnected tourist.
• Discovering a new destination took the top spot as a reason to venture out in 2023, followed by ticking off bucket list destinations in second place, and rediscovering favourite places in third. In contrast, ticking off bucket list destinations only came in fifth last year, behind rediscovering favourite places, signifying that more luxury travellers are truly looking to travel out of their comfort zone and visit new, unexplored places.