A FORCE OF NATURE

Graff presents the fifth chapter of the Graffabulous campaign, Goddess of the Waterfall.

An ode to the formidable force of nature and the beauty of natural diamonds and gems, Graff’s latest high jewellery campaign, Graffabulous, is an impressive display of high jewellery that incorporates some of the most fabulous jewels in the world. A bold reimagining of legendary women in ancient mythology portrayed by Vogue cover star Grace Elizabeth, Graff’s new muse, with Aya Jones and Qun Ye, these modern goddesses are introduced over six chapters as their earthly powers are revealed.

Showcased in more than 80 pieces of high jewellery, Graffabulous presents a collection of extraordinary stones, each one of a kind. An unprecedented 3,600 carats of diamonds, emeralds, rubies and sapphires are featured, making this among the greatest gatherings of gems ever seen in a single high jewellery campaign. Displaying a never-before-seen level of intricacy, diamonds and gemstones are forged into unique designs with myriad layers of detail.

Necklaces feature prominently in the collection and are orchestrated to display a rhythm that flows with a fluency from one gem to the next. Contemporary motifs first seen in the Tribal collection have been further explored and expanded upon, challenging Graff’s artisans to custom cut diamonds into innovative shapes to realise these creative arrangements of stones, which are breathtaking in their three-dimensionality. Illustrating Graff’s craftsmanship and highlighting their textural complexity, high jewellery rings sculpt the light into brave new forms, with contrasting diamond cuts enhancing the sense of perspective. graff.com — HELEN DALLEY