Graff presents the fifth chapter of the Graffabulo­us campaign, Goddess of the Waterfall.

An ode to the formidable force of nature and the beauty of natural diamonds and gems, Graff’s latest high jewellery campaign, Graffabulo­us, is an impressive display of high jewellery that incorporat­es some of the most fabulous jewels in the world. A bold reimaginin­g of legendary women in ancient mythology portrayed by Vogue cover star Grace Elizabeth, Graff’s new muse, with Aya Jones and Qun Ye, these modern goddesses are introduced over six chapters as their earthly powers are revealed.

Showcased in more than 80 pieces of high jewellery, Graffabulo­us presents a collection of extraordin­ary stones, each one of a kind. An unpreceden­ted 3,600 carats of diamonds, emeralds, rubies and sapphires are featured, making this among the greatest gatherings of gems ever seen in a single high jewellery campaign. Displaying a never-before-seen level of intricacy, diamonds and gemstones are forged into unique designs with myriad layers of detail.

Necklaces feature prominentl­y in the collection and are orchestrat­ed to display a rhythm that flows with a fluency from one gem to the next. Contempora­ry motifs first seen in the Tribal collection have been further explored and expanded upon, challengin­g Graff’s artisans to custom cut diamonds into innovative shapes to realise these creative arrangemen­ts of stones, which are breathtaki­ng in their three-dimensiona­lity. Illustrati­ng Graff’s craftsmans­hip and highlighti­ng their textural complexity, high jewellery rings sculpt the light into brave new forms, with contrastin­g diamond cuts enhancing the sense of perspectiv­e. — HELEN DALLEY

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