Beau­ti­ful matte-rs

#Legend - - ALPHA -

Trust Chanel’s Lu­cia Pica to cre­ate a new view of matte make-up de­spite the trendy look of shine. “Start­ing with an ab­stract con­cept as matte con­nected me di­rectly to the woman who would wear this fin­ish, and to how that would make her think and feel,” ex­plains Pica. “I imag­ine her as con­fi­dent, so­phis­ti­cated and el­e­gant; in­tel­lec­tual, but still dar­ling.” The look she has con­ceived is one of depth and strik­ing lips, but not one that leaves you ap­pear­ing overly made-up. With Apotheo­sis Le Mat de Chanel, the vi­sion is ul­tra-matte eyes and lips against dewy, un­pow­dered skin – in short, a bet­ter ver­sion of our nat­u­ral selves. Bonus points for the cool up­date on the chic pack­ag­ing, also in matte.

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