Trust Chanel’s Lucia Pica to create a new view of matte make-up despite the trendy look of shine. “Starting with an abstract concept as matte connected me directly to the woman who would wear this finish, and to how that would make her think and feel,” explains Pica. “I imagine her as confident, sophisticated and elegant; intellectual, but still darling.” The look she has conceived is one of depth and striking lips, but not one that leaves you appearing overly made-up. With Apotheosis Le Mat de Chanel, the vision is ultra-matte eyes and lips against dewy, unpowdered skin – in short, a better version of our natural selves. Bonus points for the cool update on the chic packaging, also in matte.