THIS IS JOJI
KEEFE TIU explains the transformation of first-generation YouTube phenomenon turned soulful R&B artist-producer JOJI
GROWING UP IN an age of technology, the visibility of social media stars has changed the standards of career trajectory and success. And so it is with the Australian-Japanese artist George Miller, better known as Joji, who’s a prime example of this cultural wave.
If you were an early adopter in the YouTube world, you might be familiar with Miller’s former internet personalities: DizastaMusic, FilthyFrank and Pink Guy. With his now-retired sketch-comedy channels having amassed more than 8.5 million subscribers, Miller spent his early web stardom creating a rudimentary persona with satirical soundscapes – he also notably