KEEFE TIU ex­plains the trans­for­ma­tion of first-gen­er­a­tion YouTube phe­nom­e­non turned soulful R&B artist-pro­ducer JOJI

#Legend - - MUSIC -

GROW­ING UP IN an age of tech­nol­ogy, the vis­i­bil­ity of so­cial me­dia stars has changed the stan­dards of ca­reer tra­jec­tory and suc­cess. And so it is with the Aus­tralian-Ja­panese artist Ge­orge Miller, bet­ter known as Joji, who’s a prime ex­am­ple of this cul­tural wave.

If you were an early adopter in the YouTube world, you might be fa­mil­iar with Miller’s former in­ter­net per­son­al­i­ties: Diza­s­taMu­sic, FilthyFrank and Pink Guy. With his now-re­tired sketch-com­edy chan­nels hav­ing amassed more than 8.5 mil­lion sub­scribers, Miller spent his early web star­dom cre­at­ing a rudi­men­tary per­sona with satir­i­cal sound­scapes – he also no­tably

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