ROCK THE DETOX

#Legend - - HUNGRY PEA -

Post-sum­mer means cleanse time – meet Grace Niem, the co-founder of one-stop liq­uid detox shop Be-Juiced

their favourite spots to go to when it comes to food in­dul­gences, but once in a while, our bod­ies have just got to re­set! ( Af­ter all, what’s life with­out bal­ance?) Jet-set­ters re­turn­ing from month-long sum­mer va­ca­tions may want to con­sider a cleanse af­ter co­pi­ous amounts of sum­mer eats. And when it comes to detox­ing and eat­ing clean, who bet­ter to talk to than Grace Niem, the co-founder and mas­ter­mind be­hind the city’s favourite one-stop detox shop: Be-Juiced.

Can you tell us the story be­hind Be- Juiced and how you came up with such a catchy name?

Ten years ago, my sis­ter Lena and I were liv­ing in Los An­ge­les, where we had our first cold-pressed juice ex­pe­ri­ence. We were sur­prised at how a veg­etable and fruit juice could taste so good, yet be fill­ing at the same time! When we moved back to Hong Kong, cold-pressed juice cleanse pro­grammes weren’t avail­able, so we de­cided to in­tro­duce this healthy rem­edy to our fel­low res­i­dents. Lena was ab­so­lutely ad­dicted to play­ing the game Be­jew­eled at the time. One day I thought, “Wouldn’t it be great if ev­ery­one could ‘be juiced’ all the time and be ad­dicted to be­ing healthy in­stead?” So that’s how we came up with our name.

Your juices are pack­aged in such a unique way and they ex­u­ber­ate fun! Who does all of your brand­ing and logo de­sign?

My sis­ter and I are ac­tu­ally both graphic de­sign­ers, so we did our own brand­ing. We also had help from a close col­lege friend to do the lo­go­type.

What are your best­selling juices and their health ben­e­fits?

All our juice are priced at HK$ 55 and our best­sellers def­i­nitely in­clude Veg­gie Bomb, which is made of green ap­ple, kale, let­tuce, spinach, cu­cum­ber, cel­ery, pars­ley, le­mon, gin­ger and spir­ulina. It con­tains anti- in­flam­ma­tion and cel­lu­lar re­pair com­pounds, im­proves eye health and re­plen­ishes col­la­gen. It’s a pop­u­lar choice

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