As the champagne house’s new global creative director, renowned rocker LENNY KRAVITZ and Dom Pérignon team up for an exciting collaboration that celebrates inspiration
Rockstar Lenny Kravitz, the recently appointed global creative director of Dom Pérignon
SO MUCH MORE than just a fancy champagne you can buy by the bottle at a club, Dom Pérignon has set the bar for style, taste and luxury for decades. It’s even secured its place as the champagne to name-drop in the most popular modern hip-hop songs today. What’s more? After a string of exciting and bold collaborations with a broad range of the world’s top creative talent, including Jeff Koons,
Iris van Herpen, David Lynch and Karl Lagerfeld, the vintage-only champagne house has named Grammy Award-winning musician Lenny Kravitz as its first-ever global creative director.
Named for a 17th-century Benedictine monk who was a pioneer in winemaking in Hautvillers, Épernay, the maison has always focused on inspiring others and being inspired – as with as each vintage of Dom Pérignon,
which reinvents itself with each new incarnation. By choosing only the best grapes (a blend of pinot noir and chardonnay), the house boasts a style and signature that is unique to each release.
Kravitz’s relationship with the maison started more than a decade ago where, through his friendship with Dom Pérignon chef de cave Richard Geoffroy, he ended up visiting the place where it all began: Hautvillers. Kravitz is truly a creative in every sense of the word, transcending multiple disciplines with his work as not only a musician and songwriter, but also as a designer, photographer and actor.
The first expression of this collaboration took place at the Stanley House in Los Angeles, a single-family home designed by the rocker through his firm Kravitz Design, where he brought together numerous people who inspire him – his daughter Zoë Kravitz, Susan Sarandon,
Abbey Lee Kershaw, Harvey Keitel, Benjamin Millepied, Alexander Wang and Hidetoshi Nakata. Kravitz then captured this bringing together of unique personalities from different disciplines, worlds and generations, in an encounter full of new inspirations. Shot on Kravitz’s Leica, the series of black-and-white photographs were displayed as part of an exhibition in September and as part of an international advertising campaign in October. These works will be travelling to London, Berlin, Milan, Tokyo and Hong Kong as part of an immersive experience, which reflects the power of inspiration and creativity that emerges out of any encounter with the people who inspire you.
“When I think about Dom Pérignon, it’s all about bringing people together,” says Kravitz. “It’s all about communication, so that you can then have inspiration and be inspired to do something. You don’t need an occasion; life is the occasion.” In his new role as global creative director, Kravitz will be continuing this collaboration with the creation of a limited-edition release in 2019.