drink

As the cham­pagne house’s new global creative di­rec­tor, renowned rocker LENNY KRAVITZ and Dom Pérignon team up for an ex­cit­ing col­lab­o­ra­tion that cel­e­brates in­spi­ra­tion

#Legend - - HIGHLIGHTS -

Rock­star Lenny Kravitz, the re­cently ap­pointed global creative di­rec­tor of Dom Pérignon

SO MUCH MORE than just a fancy cham­pagne you can buy by the bot­tle at a club, Dom Pérignon has set the bar for style, taste and lux­ury for decades. It’s even se­cured its place as the cham­pagne to name-drop in the most pop­u­lar mod­ern hip-hop songs to­day. What’s more? Af­ter a string of ex­cit­ing and bold col­lab­o­ra­tions with a broad range of the world’s top creative talent, in­clud­ing Jeff Koons,

Iris van Her­pen, David Lynch and Karl Lager­feld, the vin­tage-only cham­pagne house has named Grammy Award-win­ning mu­si­cian Lenny Kravitz as its first-ever global creative di­rec­tor.

Named for a 17th-cen­tury Bene­dic­tine monk who was a pi­o­neer in wine­mak­ing in Hautvillers, Éper­nay, the mai­son has al­ways fo­cused on in­spir­ing oth­ers and be­ing in­spired – as with as each vin­tage of Dom Pérignon,

which rein­vents it­self with each new in­car­na­tion. By choos­ing only the best grapes (a blend of pinot noir and chardon­nay), the house boasts a style and sig­na­ture that is unique to each re­lease.

Kravitz’s re­la­tion­ship with the mai­son started more than a decade ago where, through his friend­ship with Dom Pérignon chef de cave Richard Ge­of­froy, he ended up vis­it­ing the place where it all be­gan: Hautvillers. Kravitz is truly a creative in every sense of the word, tran­scend­ing mul­ti­ple dis­ci­plines with his work as not only a mu­si­cian and song­writer, but also as a de­signer, pho­tog­ra­pher and ac­tor.

The first ex­pres­sion of this col­lab­o­ra­tion took place at the Stan­ley House in Los An­ge­les, a sin­gle-fam­ily home de­signed by the rocker through his firm Kravitz De­sign, where he brought to­gether nu­mer­ous peo­ple who in­spire him – his daugh­ter Zoë Kravitz, Su­san Saran­don,

Abbey Lee Ker­shaw, Har­vey Kei­tel, Ben­jamin Millepied, Alexan­der Wang and Hidetoshi Nakata. Kravitz then cap­tured this bring­ing to­gether of unique per­son­al­i­ties from dif­fer­ent dis­ci­plines, worlds and gen­er­a­tions, in an en­counter full of new in­spi­ra­tions. Shot on Kravitz’s Le­ica, the se­ries of black-and-white pho­to­graphs were dis­played as part of an ex­hi­bi­tion in Septem­ber and as part of an in­ter­na­tional ad­ver­tis­ing cam­paign in Oc­to­ber. Th­ese works will be trav­el­ling to Lon­don, Ber­lin, Mi­lan, Tokyo and Hong Kong as part of an im­mer­sive ex­pe­ri­ence, which re­flects the power of in­spi­ra­tion and cre­ativ­ity that emerges out of any en­counter with the peo­ple who in­spire you.

“When I think about Dom Pérignon, it’s all about bring­ing peo­ple to­gether,” says Kravitz. “It’s all about com­mu­ni­ca­tion, so that you can then have in­spi­ra­tion and be in­spired to do some­thing. You don’t need an oc­ca­sion; life is the oc­ca­sion.” In his new role as global creative di­rec­tor, Kravitz will be con­tin­u­ing this col­lab­o­ra­tion with the cre­ation of a lim­ited-edi­tion re­lease in 2019.

Newspapers in English

Newspapers from Hong Kong

© PressReader. All rights reserved.