Fash­ion favourite and fre­quent trav­eller ADWOA ABOAH is the new face of Ri­mowa, the Ger­man lug­gage brand with a re­li­gious fol­low­ing, writes KIERAN HO

#Legend - - INTERVIEW -

FASH­ION SHOWS, CAM­PAIGNS, mag­a­zine cov­ers: Adwoa Aboah has done it all. Her un­usual face and name have both be­come house­hold, and her jour­ney to the top has been an in­spir­ing one. Be­sides grac­ing the top run­ways in­ter­na­tion­ally, Aboah is an ac­tivist for fe­male is­sues rang­ing from anx­i­ety and ill­nesses to teen in­de­pen­dence and plas­tic surgery. In cel­e­bra­tion of lug­gage maker Ri­mowa’s 120th an­niver­sary, the brand has cho­sen the Bri­tish model as its spokesper­son, and finds par­al­lels as it re­vis­its its ethos and role as a re­silient com­pan­ion for a life­time of pur­pose­ful jour­neys.

How does Ri­mowa in­spire you?

There are many rea­sons, but what I love is that it’s sub­tle. It’s not try­ing too hard. It’s a brand that knows its worth. It has re­spect for its prod­ucts and doesn’t change it up just to fit in.

What is Ri­mowa to you?

Ri­mowa has been part of my life be­cause I spent my whole time un­pack­ing and pack­ing. It was the first suit­case I bought my­self, be­cause my par­ents had it. When I got some money, I saved up and got my­self a mas­sive red one – and yes, it’s my suit­case.

How do you feel about be­ing part of Ri­mowa’s first global cam­paign?

To be part of Ri­mowa’s first global cam­paign, I mean… that’s mad­ness!

I’m work­ing with an amaz­ing team and I have been cre­atively in­volved. The other talent is remarkable and I feel re­ally hon­oured to be looked upon in the same realm as them, even though we all do dif­fer­ent things. I just feel re­ally hon­oured that they chose me for the first time – that they are gonna do some­thing like this.

What’s the con­cept of your icon film?

My icon film has an un­der­ly­ing tone of Gurls Talk and ev­ery­thing I do within ac­tivism, men­tal health and ev­ery­thing that falls un­der that um­brella. The up­front im­age and sto­ry­line is the idea that I am al­ways on the go and al­ways trav­el­ling. We are capturing both the ex­haust­ing sides and the ex­cit­ing parts of that. It has a sort of con­scious and sub­con­scious feel­ing, as if I am al­most talk­ing to my­self. It’s al­most like a mantra – to keep on go­ing, even though it’s a bit dif­fi­cult some­times, and to take it all in, cher­ish the mo­ment and say yes.

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