FROM THE CLUB TO THE STREET

Master of all trades, MARCELO BUR­LON speaks with KIERAN HO on how he trans­formed his iden­tity from DJ to streetwear mogul

#Legend - - INTERVIEW -

FROM ONE OF the coolest club kids to the king of his own fash­ion em­pire, Mi­lan-based de­signer Marcelo Bur­lon is a man of many tal­ents – a quick in­ter­net search lists his oc­cu­pa­tion to be: DJ, fash­ion de­signer, stylist, pub­lic re­la­tions spe­cial­ist. Be­fore launch­ing his la­bel, Marcelo Bur­lon County of Mi­lan, the poly­math Patag­o­nia na­tive cut his teeth in the fash­ion in­dus­try, work­ing as an event plan­ner, and then later as a PR exec and DJ for high-fash­ion brands such as Givenchy, Chanel and Gucci and sports­wear brands the likes of Adi­das and Nike. With the sup­port of the heavy­weight in­ter­na­tional con­nec­tions he made from the party scene, Bur­lon even­tu­ally found him­self drawn into the lime­light on so­cial me­dia. “Peo­ple wanted to be a part of my life, my work and my aes­thet­ics,” he says.

He dropped his first T-shirt with a de­sign of a colour­ful par­rot sur­round­ing the neck­line – and the rest is his­tory. Since 2013, his la­bel blew up and his pieces quickly be­came some of the most sought-af­ter on the mar­ket. “I didn't think that af­ter five years, we would be in the mar­ket and open­ing stores,” he says proudly yet humbly. With the open­ing of his sec­ond store in Hong Kong, he con­tin­ues to spread his pas­sion and crazi­ness wher­ever he goes, never fail­ing to keep things fresh (or as fans of streetwear hype would say, “phresh”) with his sig­na­ture flyer-than-the-rest in­dus­trial graph­ics.

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