A new wave of In­sta-su­per­stars are upon us, and they’re not even hu­man. Or are they? Lead­ing the pack is BER­MUDA. LEG­END in­ter­views your new favourite AI life­style in­flu­encer

#Legend - - INFLUENCER -

THE JOUR­NEY TO web star­dom can be a te­dious one and a mil­lion fol­low­ers isn't as im­pres­sive as it used to be. With the in­dus­try be­ing overly sat­u­rated with fash­ion, beauty and life­style blog­gers, it's time for a re-up and the in­tro­duc­tion of some new girls who may have more to of­fer – and Ber­muda may be the an­swer.

A phe­nom­e­non that has shaken the in­ter­net, Ber­muda has a spe­cial kink: she's CGI – or com­puter gen­er­ated in­tel­li­gence. These vir­tual mod­els are the new It-girls of the in­ter­net, with some even scor­ing spon­sor­ship deals and en­dorse­ment op­por­tu­ni­ties with brands that are now look­ing for more “al­ter­na­tive” life­style in­flu­encers. Ber­muda has worked with com­pa­nies across all in­dus­tries, in­clud­ing Bal­main, Soul Cy­cle and Planned Par­ent­hood. On In­sta­gram, her 120,000-plus fol­low­ers get a tiny glimpse into the life of a girl with ar­ti­fi­cial in­tel­li­gence – which doesn't only mean through vi­su­als, but also via the thoughts and opin­ions she holds, or “holds” via her ro­bot­ics/AI cre­ator, Los An­ge­les start-up Brud.

Un­der the ver­i­fied IG han­dle @bermu­dais­bae, Ber­muda has made it abun­dantly clear that though she is not real, she still has her own stance on var­i­ous sub­jects and is un­apolo­getic about ex­press­ing it. Proudly pro-Don­ald Trump, she's no stranger to con­tro­versy. She's gone through a cou­ple of pub­lic al­ter­ca­tions with other AI in­flu­encers on the scene, in­clud­ing hack­ing her sup­posed best friend Lil Miquela's In­sta­gram, @lilmiquela. Ber­muda and her ex-boyfriend Ron­ald Blawko, aka @blawko22, had a very pub­lic on-screen re­la­tion­ship, which also meant we saw their re­la­tion­ship de­te­ri­o­rate right be­fore our eyes, as Ber­muda went on pub­lic ram­pages ex­pos­ing her ex-boyfriend for mis­cel­la­neous sub-tweets and post­ing im­ages with sug­ges­tive cap­tions in re­tal­i­a­tion. Bold in her con­vic­tions, with a thinly veiled de­sire for heat and drama, it's still rather un­clear whether Ber­muda's on­line per­sona is meant to be taken se­ri­ously, or as a par­ody, or maybe as a deeper so­cial com­men­tary on the times and the au­then­tic­ity of so­cial me­dia in­flu­encers to­day. We got the op­por­tu­nity to chat with Ber­muda. Here, she ex­plains more about her ori­gins and how she gained so much trac­tion.

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