Rediscover reality beyond the virtual world and relive your fashion fantasies as you walk along the halls of SALVATORRE FERRAGAMO
Two things that luxury fashion brand Salvatorre Ferragamo hold dear are its finecrafted products and its resplendent artistry. With the new normal changing the way we view fashion from here on to forever, the stylish house made valiant changes to ensure its loyal fanbase remains engaged and updated—from the exquisite makeover its website went through, to yet another stunning innovation that will keep customers glued to their chic offerings. The Augmented Store 360, gives access to a virtual tour of the brand’s boutiques, a well-thought-of experience that immerses shoppers into each collection, floating from room to room within the beautiful walls of the store.
Augmented Store 360 will be piloted at the recently renovated Via Condotti boutique in Rome and subsequently rolled out at other prestigious flagship stores around the world. One can also visit Florence and the Ferragamo Museum. And with 360° high-resolution images, videos and information panels, the sections of the Sustainable Thinking exhibition at Museo Salvatore Ferragamo in Florence, on until 16 January 2021, will be open round the clock for viewers visiting directly from their personal devices. Available in both Italian and English, Salvatorre Ferragamo takes you through an exhibition space filled with works by artists and creatives and the sustainable materials of the specialized firms that have collaborated with the brand for the show. Since midJuly, visitors can book guided tours available on demand, for a fully interactive experience in which a guide leads guests through the museum. Until the end of 2020, the virtual project will also involve a series of webinars and talks by curators, designers and artists. From the breathtaking runways, Ferragamo continues to dazzle—conscious of their brand followers’ sartorial needs and continuing to change the landscape of fashion beyond the virtual world. One that is more us, more Ferragamo.
SALVATORRE FERRAGAMOis located at Greenbelt 4, Rustan’s Shangri-La, Rustan’s Makati, and Solaire Resort & Casino