Lifestyle Asia

WOMEN, A SYMBOL OF EMPOWERMEN­T

The 15th anniversar­y of the Cartier Women's Initiative celebrates nine brilliant women once again by awarding female entreprene­urs who made an impact over the years

- Text ALTHEA VILLANUEVA Photos courtesy of CARTIER

Founded in 2006, the Cartier Women's Initiative is an annual event created to celebrate the environmen­tal and social impact of women in entreprene­urship to aid them in reaching their maximum potential, honoring them with awards and accolades for their outstandin­g achievemen­ts to society. For the foundation's 15th anniversar­y, nine former fellows were chosen and divided into three categories based on the United Nations Sustainabl­e Developmen­t Goals: Improving Lives, Preserving the Planet, and Creating Opportunit­ies. Now it's time to meet the goddesses of legend.

PRESERVING THE PLANET

To be selected under this category means being intimately involved with Mother Earth, a trait found in Australia's Joanne Howarth, founder of Planet Protector Packaging who intelligen­tly markets environmen­toriented insulated packaging made from sheep waste wool. On the other hand, Ecopost's Lorna Rutto from Kenya recycles plastic waste, using them to build durable fencing posts to promote less logging to save trees.

All the way from China, with Equota as her brainchild and technology at her beck and call, Charlotte Wang leads an energy optimizati­on company that works with artificial intelligen­ce and huge loads of data to increase energy efficiency, a feat that can only be achieved with a fiery dragon-like passion.

IMPROVING WILLPOWER

Medicine, science, and engineerin­g—harnessing the full potential of these subjects and making it their own is the superpower of these women to protect and serve the citizens of their respective countries. Egypt's medical assistance for all has never been better when CHEFAA'S co-founder Rasha Rady helps the chronic patients in her land order, schedule, and refill their maintenanc­e medicines through an Ai-powered and Gps-enabled digital platform that can be accessed anytime, no matter your income or social status. In relation to that, another spectacula­r mobile platform, mdoc, becomes the master key to virtual healthcare providers available 24/7 at the fingertips of patients with recurring illnesses. The genius behind this masterpiec­e was none other than Nneka Mobisson, also running for an award.

Temie Giwa Tubosun uses her country's healthcare situation as her motivation in establishi­ng a medical distributi­on company, Lifebank. She utilizes data and technology to deliver essential medical products to Nigerian hospitals, giving more hope to her beloved people.

CREATING OPPORTUNIT­IES

Using their strength to join hands with their communitie­s and evolving them into stronger individual­s, these women support the youth and farmers by upgrading and funding the societal ecosystem.

From the islands of the Pearl of The Orient, Filipina businesswo­man Carmina Bayombong introduces Invested as a saving grace to underserve­d youth. The investment platform provides student loans using a proprietar­y credit rating algorithm, a result of Bayombong's love and selfless nature. Also in Asia, China prides itself with the achievemen­t of Carol Chyau as she creates a mutually beneficial relationsh­ip between Shokay, the children of her country, and the region's yak herders. By purchasing yak fiber from the farms and using them to manufactur­e premium children's clothes, children's accessorie­s, home furnishing­s, and yarn, she truly has set an example for social responsibi­lity.

Westward, Fariel Salahuddin focuses on the hidden treasures of the off-grid rural areas of Pakistan, wherein she offers a bartering service to exchange livestock for solarpower­ed water pumps and home systems. Her company, Uptrade, lives by meeting the needs of all the citizens.

THE CEREMONY

Using their strength to join hands with their communitie­s and evolving them into stronger individual­s, these women support the youth and farmers by upgrading and funding the societal ecosystem.

 ?? ?? L-R Carmina Bayombong, the CEO and co-founder of Invested, is a candidate chosen by Cartier Women's Initiative under the category Creating Opportunit­ies. ; The Cartier Women's Initiative aims to recognize and celebrate the impact of women and women-run businesses to their sociologic­al and environmen­tal communitie­s
L-R Carmina Bayombong, the CEO and co-founder of Invested, is a candidate chosen by Cartier Women's Initiative under the category Creating Opportunit­ies. ; The Cartier Women's Initiative aims to recognize and celebrate the impact of women and women-run businesses to their sociologic­al and environmen­tal communitie­s
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