ISABELLA PASCUA

Music mogul in-the-making, Isabella Pascua proves that she’s more than what lies beneath the jam-packed concert stadiums and crazy fan bases that surround her

Being immersed early on in the business of music, Isabella’s childhood revolved on different genres—old school hip-hop, pop, and rock. At the tender age of 10, her mom vividly remembers her writing and signing a contract, fully pledging her takeover of talent promoter giant MMI Live (responsible for bringing in famous acts such as Madonna, Justin Bieber, and Blackpink to name a few) once she finishes her university degree. Ironically, Isabella hasn’t been to a lot of those concerts—only during her academic breaks. It’s no surprise that the 19-year old graduated high school with honors all while ending the year as cum laude in college.

While she may be prioritizing her education, Isabella tries her best to help out with the family business, being constantly on the lookout for upcoming tech trends they can use to further amplify the local concert experience. “Concerts have become more experiential, people are doing anything Instagrammable, so those things are becoming considerations for production,” she shares. With a business degree in the works (in Hult International Business School in London, no less), and an internship with Live Nation Entertainment in her bag, Isabella is more than prepared for the loud-thumping arena that has been set before her.