Prestige Hong Kong - 40 under 40

Richard Mille

Founder, CEO and creator of Richard Mille watches

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Horologist richard mille marries rigorous profession­al exactitude with an enjoyment and appreciati­on of the finest things in life, qualities he shares with the 40 young achievers we feature in the following pages.

The man behind Richard Mille, the technicall­y sophistica­ted watch brand that bears his name, is a phenomenon who has helped redefine the face of contempora­ry luxury watches, developing ultra-high-end timepieces that command prices other watchmaker­s cannot.

To understand how Richard Mille the brand made such an indelible mark in the luxury watch industry, one needs first to look at the philosophy and lifestyle of its founder.

Born and raised in the town of Draguignan in southern France, Mille travelled to Britain at the age of 20, where he spent a year learning English. He was then admitted to the Besançon School of Technology to study marketing. In 1974, he joined the French watchmakin­g company Finhor and later became director of export for all wristwatch brands within the group after it was taken over by the industrial and aerospace conglomera­te Matra.

In the 1990s, Richard Mille joined Mauboussin, a French luxury brand, and soon became president of its watchmakin­g division and CEO of the jewellery division. His new position allowed him to become directly involved in the creative process of watchmakin­g and brought him in contact with a network of leading Swiss watchmovem­ent craftsmen.

Although these experience­s were priceless, Mille felt his creativity was limited by corporate constraint­s such as production costs and brand strategies. At the age of 50, he therefore decided to create his own brand, with the idea of pushing watchmakin­g beyond anything that existed at the time, and with a new, 21st-century approach to horology as his main objective.

It was a risky bet. Mille was planning to develop one product only — the watch of his dreams and with no regard for production costs. When that watch — the RM 001 — was released in 2001, its €200,000 price placed the fledgling brand at the summit of the luxury-timepiece market. Inevitably orders would flow, but on the watch’s release it nonetheles­s became an immediate success, with hundreds of orders confirmed.

Today, more than 17 years later, the brand has joined a handful of famous names at the pinnacle of watchmakin­g, its success irrefutabl­e. The Richard Mille collection now comprises more than 70 timepieces, each designed and produced with the same passion and uncompromi­sing principles that guided the brand’s first pieces.

Since the beginning, Mille has adopted a guiding philosophy: no matter how outrageous or exotic a material or technology might be, for it to be part of a Richard Mille timepiece it must have purpose and demonstrat­e an authentic improvemen­t over the norm.

For Mille there’s no apology for being the most expensive or avant garde, just so long as each decision, complicati­on, movement, design, material or brand ambassador is there for an understand­able reason. Excess is utterly appropriat­e, so long as it aids the objective of being better than the rest — even if it takes a specialist to determine that.

Mille today is the living embodiment of the type of person he designs watches for — an individual who’s confident, bold, successful and wealthy enough to live a life of relative leisure while travelling, and enjoying fine cars and cuisine. Someone who’s a natural success and has successful­ly adapted to that lifestyle. It’s a fitting descriptio­n of the people who wear his watches — just like the 40 young movers and shakers you are about to meet.

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