Lu­cia Tait Tolani

Per­sonal stylist with the dis­creet touch

Prestige Hong Kong - 40 under 40 - - Contents -

An ef­fort­lessly el­e­gant and sin­gu­larly stylish sen­sa­tion from New York, Lu­cia Tait Tolani now re­sides in Hong Kong, but only a hand­ful of the city’s dis­cern­ing and dis­creet know of her com­pany — a by-in­vi­ta­tion-only per­sonal styling ser­vice orig­i­nally named Pair and now rechris­tened Lu­cia Tait Tolani.

“Af­ter much discussion with friends, col­leagues and clients, it was unan­i­mously de­cided that in adding in­te­ri­ors to the ser­vices, busi­ness should be con­ducted un­der my name, as it’s stan­dard in­dus­try prac­tice,” she ex­plains of the seem­ingly sud­den change in com­pany name and ti­tle. “Af­ter do­ing my pri­vate styling events un­der Pair for three years, I found what peo­ple were re­ally drawn to was the in­ti­macy, trust and dis­cre­tion I pro­vided as a stylist per­son­ally, not as a ‘ser­vice’. In my mid-thir­ties, I also feel more con­fi­dent than I ever have about my ex­pe­ri­ence and ex­per­tise.”

She’s ex­pand­ing her busi­ness by adding in­te­ri­ors where, as in fash­ion, trends and taste play a part. She’s stud­ied the city and is op­ti­mistic for the fu­ture. “In terms of fash­ion and lux­ury, in Hong Kong you have amaz­ing ac­cess to high-pro­file events and peo­ple that you wouldn’t have else­where,” she opines. “This is be­cause it’s a city that punches above its weight in con­sump­tion and is still one of the most ac­ces­si­ble and best-liked stops in Asia.”

Old guard be­ware: ac­cord­ing to Tait Tolani, Hong Kong is fi­nally drop­ping its blind slav­ish­ness to­ward de­signer brands in favour of the quirky de­sign­ers now mak­ing their mark among fash­ion­istas. “I have loads of suc­cess ev­ery time I bring new brands and de­sign­ers here. I think a de­signer truly has to un­der­stand who their client is — the ba­sis of the brand should be client first, not ‘me and my tal­ent’ first — although you bet­ter have tal­ent! That’s how you make a mark today, in how you make peo­ple feel.”

We close by ask­ing if she sees her­self more as stylist, en­tre­pre­neur or work­ing mum? De­pend­ing on the hour, she an­swers, all of the above.

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