René Chu

Founder and de­signer of Revé by René sun­glasses

Prestige Hong Kong - 40 under 40 - - Contents -

Why the beau­ti­ful René Chu would want to cover up half her vis­age with shades, Jackie O-style, is be­yond us. Yet the Hong Kong-based en­tre­pre­neur be­hind Revé by René is clearly the ideal model for her own eyewear brand.

Dur­ing the past year her sun­glasses have flown off the shelves, with seem­ingly ev­ery celebrity and so­cialite in the 852 spot­ted wear­ing them. The for­mer model could have gone into fash­ion or de­signer hand­bags, so why did she zero in on shim­mer­ing sun­nies in­stead?

“Sun­glasses are unique among fash­ion ac­ces­sories in that they both con­ceal and re­veal,” she says. “They parry the gaze of an on­looker while im­part­ing a hint to the per­sona of the wearer. Be­sides the util­ity they pro­vide, sun­glasses are of­ten in­te­gral to one’s style, to the point where they sym­bol­ise their wearer, as with Iris Apfel or John Len­non.”

Ear­lier this year, Chu hosted a wellat­tended bash at Dud­dell’s where she un­veiled her Min­ions x Revé col­lab­o­ra­tion in part­ner­ship with Uni­ver­sal Pic­tures in Hol­ly­wood. The re­sults were phe­nom­e­nally suc­cess­ful, with the en­tire range sell­ing out in five months.

Chu has also been trav­el­ling around the re­gion to present her de­signs, hold­ing events with Puyi Op­ti­cal in Bei­jing and Sur­ren­der in Sin­ga­pore. She says the fash­ion in­dus­try’s fast pace keeps her on her toes.

“My busi­ness em­bod­ies both util­ity and art, and ful­fill­ing and bal­anc­ing both is a peren­nial chal­lenge,” she says. “Be­ing a small and rel­a­tively young com­pany, we have the ad­van­tage of laser fo­cus when it comes to de­sign­ing and de­vel­op­ing prod­ucts that are unique to the mar­ket and true to our vi­sion. We sim­ply don’t have the re­sources to work on too many things at once at our cur­rent scale — and that can be a bless­ing in dis­guise.”

“My busi­ness em­bod­ies both util­ity and art, and ful­fill­ing and bal­anc­ing both is a peren­nial chal­lenge”

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