Prestige Hong Kong - Tic Talk - - INDUSTRY | CALENDAR -

Rolex and golf go to­gether like cheese and wine and it’s a re­la­tion­ship that has en­dured for 50 years. The brand has just cel­e­brated its golden an­niver­sary with the sport, 50 years on from the launch of its part­ner­ship with golfer Arnold Palmer in 1967. The star be­came Rolex’s first tes­ti­monee in golf and is often cred­ited with pop­u­lar­is­ing the mod­ern game dur­ing his 30-year ca­reer.

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