Tag Heuer

Prestige Hong Kong - Tic Talk - - INDUSTRY | BUZZ -

New York street artist Alec Mo­nop­oly, who dons a top hat and red tie à la his name­sake board game banker, has joined with Tag Heuer to be­come the brand’s “Art Provo­ca­teur”. As part of his ap­point­ment, Mo­nop­oly turned up to pro­duce an ex­hi­bi­tion at Tag Heuer’s con­cept store in Lan Kwai Fong this Septem­ber, dur­ing which he was also tasked with live-dec­o­rat­ing one of the city’s iconic trams.

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