His­tory Lessons

Prestige Hong Kong - Tic Talk - - INDUSTRY | EVENTS -

PATEK PHILIPPE

The Art of Watches grand ex­hi­bi­tion took over Cipri­ani 42nd Street in New York for 10 days in July, show­cas­ing Patek Philippe’s legacy of fine watch­mak­ing over the past 178 years. A two-storey struc­ture was cre­ated to pre­sent the sprawl­ing ex­hi­bi­tion, which took over 10 rooms and dis­played show-stop­ping pocket and wrist­watches dat­ing back to 1530. Guests were en­ter­tained with demon­stra­tions by skilled ar­ti­sans, and vis­i­tors also took the op­por­tu­nity to visit the Patek Philippe Café for some post- ex­hi­bi­tion R&R. The brand sought to give vis­i­tors an ex­pe­ri­ence com­pa­ra­ble to a visit to the Patek Philippe man­u­fac­ture in Geneva, with school pupils and watch afi­ciona­dos alike all learn­ing some­thing new about horol­ogy.

LARRY PETTINELLI AND THIERRY STERN

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