A Lange & Söhne

Prestige Hong Kong - Tic Talk - - INDUSTRY | BUZZ -

A new cof­fee- ta­ble book cel­e­brates the his­tory of Ger­man man­u­fac­ture A Lange & Söhne. Pre­sented in April at an event at the brand’s Hong Kong bou­tique at­tended by Ger­man con­sul- gen­eral in Hong Kong Di­eter Lamlé and a host of Lange afi­ciona­dos, A Lange & Söhne is the work of watch con­nois­seur Noel Wong, a former TV and news­pa­per jour­nal­ist and war correspondent who is also the former man­ag­ing di­rec­tor of A Lange & Söhne Asia Pa­cific. Wong vis­ited the brand’s Ger­man head­quar­ters ex­ten­sively to re­search the book, in which he ex­am­ines the brand’s suc­cess in the light of Chi­nese phi­los­o­phy, and high­lights its achieve­ments in both watch­mak­ing and so­cial re­spon­si­bil­ity. At the launch event Wong spoke about his ex­pe­ri­ences writ­ing the book, ac­com­pa­nied by a video shot at the com­pany’s head­quar­ters.

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