Baselworld

Journalists and retailers may cringe at the amount of work ahead of them, with Baselworld now following Watches & Wonders so closely, but at least it saves everyone trekking to Switzerland twice, right? This year marks the fi rst stage of a three- year transformation that aims to make the show more experiential as opposed to a conventional trade fair. The word of the week is “new” and can be applied to the booth designs, exhibitor fees, show areas, digital platforms, events ( both onsite and offsite) and hospitality programmes. Let’s just assume the differences will be for the better and cross our fi ngers that the Baselworld team delivers on its promises. baselworld. com