A RARE BEAUTY

YSL Beauté harnesses the “Beyond Exceptional” age-defying power of precious saffron in its enhanced and expanded Or Rouge skincare collection

SCIENCE HAS PLAYED a huge role in beauty, leading us forward in the quest for younger-looking skin, but it seems nature has been growing it all along – in saffron. This exceedingly rare and luxurious ingredient is the star of YSL Beauté’s Or Rouge skincare line, which has been newly reformulated and expanded to provide even more advanced age-defying benefits. The use of saffron can be traced back over hundreds of years. Or Rouge, “red gold” in French, is the luxury beauty house’s most premium skincare line and is named after this time-honoured spice. Harnessing only the best, YSL uses saffron sourced from the peaks of the Atlas Mountains in Morocco, a place of inspiration for founder Yves Saint Laurent. The crimson pistils of the elusive crocus flower are where the saffron is found, but it only flourishes once a year and must be plucked by hand. What’s more, with 150 flowers needed to obtain a single gram of saffron, its value is higher than its weight in gold. The new collection introduces four enhanced Or Rouge products that already utilise the saffron’s botanical power, otherwise known as a super sugar called crocin. This antioxidant-rich compound soothes, firms and reduces redness while stimulating cellular turnover. YSL’s newest findings have allowed it to extract even more from the saffron; not only is the reformulated skincare product more potent but it has also also been rendered more effective with the discovery of crocetin, a molecule extracted from the saffron crocus plant before the flower blooms, which protects the antioxidant and thus helps prevent skin ageing so that youthful skin lasts longer. To add skin-rejuvenating saffron to your beauty regime:

PREPARE WITH OR ROUGE LOTION

Use this lightweight moisturiser to plump and hydrate the skin. It will also better prepare it for products to follow, revealing skin that is softer and strengthened.

TREAT WITH OR ROUGE CREAM / OR ROUGE CREAM FINE

Both creams are silky and focused on reforming and reviving skin to make it firmer and more supple. Or Rouge Cream is richer in texture and Or Rouge Cream Fine targets the appearance of fine lines.

TARGET WITH OR ROUGE EYE CREAM

This fast-absorbing formula targets the delicate skin around the eyes with an anti-fatigue complex of ruscus and caffeine to reduce puffiness and dark circles while smoothing out the contours. The Or Rouge range is available now at YSL Beauté boutiques and counters.

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