TAK­ING FLIGHT

Emporio Ar­mani em­braces a new look for a new era, proudly dis­play­ing its EA mono­gram logo

Prestige Hong Kong - - SELECT -

ITAL­IAN FASH­ION HOUSE Emporio Ar­mani has long been known for its dis­tinc­tive ea­gle logo, a sym­bol of strength and power among the style set. The brand’s pop­u­lar­ity among men and women of all gen­er­a­tions has only re­in­forced its sta­tus as a true fash­ion phe­nom­e­non. To­day, Emporio Ar­mani seeks to hon­our the strength of this di­ver­sity by in­tro­duc­ing a con­cise and sharp new logo ded­i­cated to its sig­na­ture EA mono­gram. The prom­i­nent mo­tif is show­cased across the cloth­ing and ac­ces­sories col­lec­tions, from a play­ful knit dress to an overnight bag and beaded brooch. As the brand ex­plains, “Emporio Ar­mani is a sort of ag­gre­ga­tor of di­verse, au­then­tic in­di­vid­u­als who live in dis­tant places but recog­nise one an­other through a com­mon idea of style. To­day, the ini­tials EA, part of the orig­i­nal logo, ap­pear as em­blems on clothes and ac­ces­sories, high­light­ing a sense of be­long­ing to the Emporio Ar­mani tribe.” In ad­di­tion to its au­tumn/win­ter col­lec­tions, Emporio Ar­mani has a Lo­go­ma­nia line of T-shirts, hood­ies, ac­ces­sories and more em­bla­zoned with the EA logo and ea­gle print.

ar­mani.com

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