What? Prada launched its Prada Linea Rossa collection at its Canton Road store with the hottest young fashionistas of the city in attendance. A special set-up at the shop featured painted boxes and inked crates scattered casually around the space to create a warehouse vibe, while an enormous bank of monitors displayed the collection’s campaign film. The quiet before the storm: With the approach of low-key tropical storm Barijat bringing intermittent rain, we thought the turnout would have been middling. How wrong we were: the trickle of guests turned into a deluge as fans of Prada – as seen in the pictures here – flooded in, happily swanning around until DJ Elli-Rose’s last set had finished.
VICTORIA TANG AND CHRISTOPHER OWEN
ESTHER SHAM JAIME HO KU