A Cut Above

THE CEO OF EM­PEROR WATCH AND JEW­ELLERY, CINDY YE­UNG, IS TAK­ING HER PAS­SION FOR GEMS AND DE­SIGN TO THE NEXT LEVEL WITH THE LAUNCH OF HER STAND-ALONE BRAND, NUÒ

Prestige Hong Kong - - AGENDA JEWELLY -

You’ve been de­sign­ing jew­ellery for Em­peror clients for the past 10 to 15 years. Why launch a brand now?

I don’t want to wait. All along I’ve had so many ideas and de­signs, and I don’t want to lose them. I think it’s time for us to have a brand be­cause then we can do more: more de­signs, add more value, more aware­ness, and tell the story be­hind it. What I want to cre­ate with Nuò by Cindy Ye­ung is, of course, lux­ury. Sec­ond, I want this brand to be East-meets-West, al­ways. Be­cause we are Chi­nese, we want to look very Asian. But a lot of Western­ers love to wear [Asian styles] too.

What’s the mean­ing be­hind the name?

The first char­ac­ter in my name is pro­nounced “nuò” in Pu­tonghua, which means “prom­ise”. I also used it for my daugh­ter’s name, so it’s quite mean­ing­ful for me. And I wanted a Chi­nese name that sounds very in­ter­na­tional.

What sets Nuò apart from other brands?

Ev­ery­thing is my de­sign, my in­spi­ra­tion and all are one of a kind. We also want to em­pha­sise jade be­cause we are Chi­nese, so we know ex­actly what kind of de­sign makes jade look the best. In­ter­na­tional brands have a lot of stones they can play with — di­a­monds, sap­phires, pearls — but they don’t know how to play with jade. So I think this is the strength that we have.

What can we ex­pect from your de­but col­lec­tion, Ce­les­tial Gift?

There are around 200 pieces, with my favourites in­clud­ing a di­a­mond neck­lace in­spired by the col­lar of a Chi­nese qi­pao, a jade and ruby wulu-in­spired de­sign, and a colour­ful neck­lace that I de­signed af­ter at­tend­ing a wed­ding in In­dia.

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