Solid Homme

Prestige Hong Kong - - AGENDA / STYLE -

HAR­VEY NI­CHOLS BRINGS CON­TEM­PO­RARY KOREAN BRAND SOLID HOMME TO HONG KONG; WE FIND OUT WHY IT’S THE LA­BEL GUYS WILL DEF­I­NITELY WANT ON THEIR BACKS THIS SEA­SON AND ON­WARD

Solid Homme is no mar­ket new­bie. De­signed by Madame Woo, the la­bel has been around for 30 years and is the older brother to pop­u­lar Korean ex­port Wooy­oungmi, which has seen suc­cess in Paris and abroad, a suc­cess that Solid Homme is now hop­ing to repli­cate for it­self. Chances are it’ll be an easy sell. Madame Woo says, “I try to in­fuse ar­chi­tec­tural and graphic el­e­ments, de­tails from uni­forms into modern cloth­ing.” Tread­ing the line be­tween streetwear and tai­lor­ing, the brand man­ages to bal­ance mass ap­peal and high de­sign to cre­ate a more wear­able line for young men with modern lives. “I be­lieve that the role of a con­tem­po­rary brand is to ap­proach as many peo­ple liv­ing in the modern age as pos­si­ble. I try to in­ter­pret street style as more clean-cut and less grunge for Solid Homme.” This sea­son, Madame Woo de­cided to de­sign the col­lec­tion around her coun­try’s agree­ment to end hos­til­i­ties with North Ko­rea and the de­ci­sion to be­gin build­ing a path to­wards unity. She ref­er­enced John Len­non’s peace demon­stra­tions and the peo­ple of Viet­nam dur­ing and after the war. Pieces take on a re-ap­pro­pri­ated air, lean­ing on a com­bi­na­tion of mil­i­tary and work­wear in­spi­ra­tions. The brand is a world of un­lim­ited pos­si­bil­ity for Madame Woo, who says, “When I de­sign these clothes, in­stead of think­ing about what clothes I would wear, I dream up clothes that I wish to put on my ideal pic­ture of a man.”

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