Solid Homme

HARVEY NICHOLS BRINGS CONTEMPORARY KOREAN BRAND SOLID HOMME TO HONG KONG; WE FIND OUT WHY IT’S THE LABEL GUYS WILL DEFINITELY WANT ON THEIR BACKS THIS SEASON AND ONWARD

Solid Homme is no market newbie. Designed by Madame Woo, the label has been around for 30 years and is the older brother to popular Korean export Wooyoungmi, which has seen success in Paris and abroad, a success that Solid Homme is now hoping to replicate for itself. Chances are it’ll be an easy sell. Madame Woo says, “I try to infuse architectural and graphic elements, details from uniforms into modern clothing.” Treading the line between streetwear and tailoring, the brand manages to balance mass appeal and high design to create a more wearable line for young men with modern lives. “I believe that the role of a contemporary brand is to approach as many people living in the modern age as possible. I try to interpret street style as more clean-cut and less grunge for Solid Homme.” This season, Madame Woo decided to design the collection around her country’s agreement to end hostilities with North Korea and the decision to begin building a path towards unity. She referenced John Lennon’s peace demonstrations and the people of Vietnam during and after the war. Pieces take on a re-appropriated air, leaning on a combination of military and workwear inspirations. The brand is a world of unlimited possibility for Madame Woo, who says, “When I design these clothes, instead of thinking about what clothes I would wear, I dream up clothes that I wish to put on my ideal picture of a man.”