OH JOY!

Luxury travel retailer DFS Group aims to “Give Joy” to the world with its chic and customisable holiday gifts

Featuring its first ever Personalisation Gift Shop concept, DFS Group’s holiday gifting campaign allows shoppers to add unique touches to an array of exclusive products. “We hope to enhance the pleasure of giving by offering our customers many ways to delight their friends and family, making the shopping experience a joy in itself,” says executive vice-president for merchandising Ariel Gentzbourger. The service, available at 13 T Galleria stores (including Hong Kong) and airport locations worldwide, includes on-the-spot monogramming and iron-on emoji patches plus ribbons printed with greetings in six languages. DFS has also released its annual Holiday Gift Guide with a curated selection of 143 gifts from 108 luxury brands, ranging from beauty and fragrances to wine and watches. Throughout the campaign there will also be a number of exclusive pop-ups from the likes of Jo Malone London and Moët Hennessy. Last but not least, Tokyo-based illustrator Foxy has created six exclusive characters that can be used as patches, stickers and badges. Until January 1, 2019. See dfs.com and tgalleria.com