NATIONAL PRIDE

Family-run furniture business Flexform stays true to its Italian roots by creating sophisticated pieces of the highest quality

COMFORT, QUALITY, modernity, timeless elegance and design consistency are just some of the values that define Italian furniture manufacturer Flex form. Founded in the Brianza furniture manufacturing district of northern Italy in 1959, the company has since pursued global expansion by opening a series of flagship stores across Europe, America, Asia and Australia. But the heart and soul of the Flexform brand remains firmly rooted in Italy. Everything from design concept to finished product is realised in the country, with a single plant in the city of Meda responsible for sourcing materials and producing each piece to the highest possible standards. While Flexform produces furnishings for most rooms of the home, its core business is sofas. Every Flexform sofa is made from highquality leather, fabrics, wood and metal with the brand’s trademark soft, generous cushions. They are made exclusively with Assopiuma Gold Certified goose down from animals used as a food source, that were neither force-fed or live-plucked. The same environmental approach extends to all materials, which are sustainably sourced, as well as product durability. In fact, Flexform aims to create long-lasting pieces with discreet, timeless designs that create an atmosphere of comfort, elegance and well-being. Effortless style is the hallmark of the Flexform client, an “affluent, sophisticated but never flashy, ‘inconspicuous consumer’ who prefers to surround themself with beautiful things not for appearance’s sake but for their intrinsic qualities.” And if those things are made in Italy, they’re all the better for it.