Gior­gio Ar­mani presents La Prima, a col­lec­tion in­spired by the hand­bag that first took the fash­ion world by storm in the 1990s

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TAK­ING IN­SPI­RA­TION FROM the de­sign and de­tails of a tai­lored jacket and care­fully con­sid­er­ing the needs of his cus­tomers, Gior­gio Ar­mani un­veiled his first hand­bag, La Prima, in 1995. Now he’s el­e­vated La Prima to an en­tire col­lec­tion, with six new bags that stay true to the orig­i­nal while em­ploy­ing new man­u­fac­tur­ing tech­niques.

Avail­able in both vegetable calf­skin and palmel­lato calf­skin and in colours rang­ing from white and nude to bur­gundy and black, the styles in­clude an up­dated rec­tan­gu­lar ver­sion of the orig­i­nal as well as totes and shoul­der bags. Evening ver­sions come in lac­quer, silk satin, pa­tent croc­o­dile and lizard.

“Co­her­ence has al­ways been a dis­tin­guish­ing fea­ture of my de­sign process. The bag I de­signed in the early ’90s was a nat­u­ral de­vel­op­ment of what I was al­ready do­ing with clothes,” Ar­mani says. “The cor­ner­stone of the cre­ative process, then and now, is the com­bin­ing of form and func­tion in a pre­cise and el­e­gant sign in which the de­tails, dis­creet and crafted with painstak­ing care, are es­sen­tial.”

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