PETAL POWER

UNLOCKING THE SECRET BEHIND DIOR’S PRESTIGE LE MICRO-CAVIAR DE ROSE

FROM LATE NIGHTS to jet lag and weather changes, the skin struggles to recover. When life rhythms change, the skin is affected – from the epidermis to the heart of the dermis. When cellular renewal slows down, dark circles, under-eye bags and fine lines appear – signs of aging that start to become noticeable. Exhausted skin often shows a deficit in nutrients and an inability to restore itself.

Introducing the star ingredient of Dior Prestige: Rose de Granville, a legendary wildflower that was discovered on the cliffs of Normandy. Among 250 roses rich in manganese and in essential omegas, just one will produce rosehips. Cultivated in a dedicated Dior Garden in France, the Rose de Granville grows in an open field without fertiliser, pesticides or herbicides. They’re only harvested once a year, in autumn, when they present the strongest concentrations of phytonutrients, sugars, calcium and potassium.

At the heart of Prestige skincare, Rose de Granville – both the rose flower and the rosehip – is the secret to its inflammaging formulas. Test protocols suggested that the Rose de Granville demonstrated a capacity of resistance greatly superior to that of a classical rose.

Today, Dior Science has gone one step further and made a new breakthrough. For the first time, LVMH Recherche took an interest in women who felt their skin was exhausted, stressed and sensitive to changes in weather. It was found that fatigue can induce a deficiency in Potassium, Essential Fatty Acids, and Cermaides, which in turn affects the ability of skincells to regenerate and defend themselves from oxidation.

Dior Science rose experts were able to extract all the micronutrients from the heart of the Rose de Granville. This exceedingly rare and luxurious ingredient brims with 22 perfectly pure micronutrients, such as potassium, omegas 3, 6 and 9 fatty acids and manganese to boost damaged skin’s natural repairing and soothing processes.

Infused in Dior Prestige Le Micro-Caviar de Rose, the amalgam of micro-nutrients from the Rose de Granville acts in synergy to restore cellular energy, stop inflammation, stimulate natural soothing mechanisms and boost circulation of nutritive supplies.