ANCIENT BEAUTY SECRETS THAT PROMISE YOUTHFUL SKIN
For long-lasting hydration and a marked improvement in your skin’s elasticity, look to the two newest products from Korean beauty brand The history of Whoo: the skin-strengthening Hwanyu Imperial Youth Balancer and the deeply moisturising Hwanyu Imperial Youth Emulsion
THE HISTORY OF WHOO draws inspiration from beauty routines of the past, and especially the ancient secrets of the royal courts of Korean dynasties and kingdoms. The skincare and make-up brand reinvents these time-honoured formulas by combining traditional East Asian ingredients with modern technology.
It’s skincare that taps into cultural heritage, with products that evoke the stuff of legend and myth, right down to regally luxurious packaging and the use of medicinal botanicals.
The brand’s Hwanyu Imperial Youth line harnesses the power of wild ginseng, grown for more than 260,000 hours and carefully boiled in black porcelain (a royal earthenware) with around 70 premium herbal ingredients, all encapsulated using the latest technology, and housed in gorgeous bottles of amethyst purple and royal gold. Currently, it includes a pre-toner serum, ampoule, essence, eye cream and cream moisturiser, with the balancer and emulsion completing the line.
Its reinvented formula, developed by the Whoo Research Institute in Korea, promises to support cellular recovery at the beginning of the skin cycle, reducing wrinkles, restoring and rebalancing the skin and improving its elasticity. After all, loss of skin elasticity is the degeneration of skin tissue due to ageing and other factors, so an improvement means plumper, firmer and youthful-looking skin.
And for the ultimate Empress-like experience, the balancer and emulsion are enriched with Imperial Ginsenium, developed after 15 years of research on wild ginseng. The patented ingredient works to nourish the skin from within, helping it combat unexpected external stressors and preventing the acceleration of skin ageing.
So what’s special about the latest additions to the Hwanyu Imperial Youth line? Hwanyu Imperial Youth Balancer and Hwanyu Imperial Youth Emulsion include ingredients that mimic the skin’s lipid membrane to strengthen the innermost epidermis layer, deliver moisture and enhance moisture retention through your body’s natural aquaporin system, and use hydrophilic oil ingredients to create a protective and smooth film on your skin.
And the vitamin B3-enriched Emulsion’s smooth and easy-to-spread texture ensures even absorption for the softest skin, with a doublelayered system that includes a primary strengthening feature and a secondary moisturising film.
To use, simply put the appropriate amount on your palm, enjoy the aroma and gently spread towards the sides of your face. Don’t pat: instead, massage it into the skin before covering your face with both hands to increase absorption.
For a complete skin routine kit, the Hwanyu Imperial Youth Duo Set (priced at HK$2,960, but worth HK$4,864) includes a full-sized balancer and emulsion, and mini-sized essence, cream and eye cream.
The Hwanyu Imperial Youth Balancer (125ml) and Hwanyu Imperial Youth Emulsion (110ml) are available to buy now at all The history of Whoo boutiques and counters, while stocks last. You can also purchase both online.
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