DER MOND

Cel­e­brat­ing 25 years of fine jewellery

Solitaire (Singapore) - - Content - By Smitha Sadanan­dan

Founded in 1992, Thai­land-based jewellery brand Der Mond is noted for its tra­di­tional crafts­man­ship and mod­ern man­u­fac­tur­ing tech­niques. At its helm is Mar­ket­ing and Cre­ative Di­rec­tor, Si­ra­pat Pi­patveer­a­vat, whose par­ents, Soon­thorn and Saisamorn Pi­patveer­a­vat, es­tab­lished the brand 25 years ago. Der Mond has al­ways prided it­self on cre­at­ing el­e­gant di­a­mond pieces that are both time­less and trend­set­ting. Their di­a­mond and gold clutches line, one of their spe­cialty col­lec­tions, is do­ing well in the mar­ket. “The jewellery clutches are our sig­na­ture line. But be­cause of the time and crafts­man­ship re­quired to cre­ate a sin­gle

Model wear­ing jewellery pieces from the Ab­so­lute Deco col­lec­tion

“JEWELLERY IS AN ART, A COL­LECTIBLE PIECE. SO EV­ERY DE­TAIL MUST BE PER­FECT”

piece, we have only made 15 of th­ese in the past three years,” shares Pi­patveer­a­vat.

Last fall, to mark the open­ing of the new bou­tique at Siam Paragon, Pi­patveer­a­vat pre­sented a new col­lec­tion that draws upon nine in­spi­ra­tions as var­ied as the colour of gem­stones, Art Deco pe­riod, danc­ing foun­tains, and the French gar­dens. The re­cently launched Fire­works col­lec­tion com­prises 11 fluid pieces, with the Grand Fire­work Bracelet steal­ing the spot­light. A trib­ute to the splen­dour of di­a­monds, the one-of-a-kind high jewellery bracelet fea­tures more than 314 el­e­ments, tak­ing over three months to craft. The de­sign utilised the tra­di­tional tech­nique of ty­ing to­gether gold threads to form a fluid piece of jewellery. “The col­lec­tion was in­spired by the sparkle of fire­works. It is the first thing that comes to mind when you think about fes­tive cel­e­bra­tions,” says Pi­patveer­a­vat.

A fourth gen­er­a­tion jew­eller, Pi­patveer­a­vat — who stud­ied ar­chi­tec­ture and busi­ness man­age­ment — joined the fam­ily busi­ness in 2012. “I re­mem­ber of­ten lis­ten­ing to my par­ents talk about jewellery de­sign, trends, and what sets apart a fine-made jewellery,” he re­calls. Af­ter cut­ting his teeth in the de­sign de­part­ment, he joined the man­age­ment team two years ago.

Look­ing back at the de­sign evo­lu­tion of the brand in the past 25 years, Pi­patveer­a­vat says they have grown a lot. “Over time, our style has gained more fo­cus, and we now have a much bet­ter un­der­stand­ing about our clients. We think about what they like, and how we could make jewellery that ap­peals to them.” How­ever, as cre­ators, he

knows that he and his team need to con­tin­u­ally chal­lenge them­selves by ex­plor­ing new de­signs and tech­niques.

Trends of­ten in­flu­ence jewellery, and Pi­patveer­a­vat agrees. “We al­ways check on trends, not only in jewellery but also in life­style. But what’s more im­por­tant to us is our in­her­ent style.we only adopt se­lect trends that blend in with our de­sign ethos. Most im­por­tantly, we en­sure that our jewellery rep­re­sents our motto, ‘Art and Value Through Eter­nity’.

Der Mond’s forte lies in the at­ten­tion to de­tail. “Jewellery is an art, a col­lectible piece. So ev­ery de­tail must be per­fect,” he says. A num­ber of stun­ning col­lec­tions, such as Ab­so­lute Deco, The Em­broi­dery, The Chic Ring, The Moon and Gar­den à la Française, all reaf­firm Der Mond’s com­mit­ment to cre­at­ing grace­ful and ex­cit­ing new de­signs.

“OVER TIME, OUR STYLE HAS GAINED MORE FO­CUS, AND WE NOW HAVE A MUCH BET­TER UN­DER­STAND­ING ABOUT OUR CLIENTS”

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