To­day, Wil­liam Mar­coni over­sees man­u­fac­tur­ing at se­lect work­shops in Italy, Bangkok, and Hong Kong

Solitaire (Singapore) - - Design -

The brand works with var­i­ous ate­liers to en­sure a turn-around of 250 high jew­ellery pieces a month, which is pretty much in­dus­trial scale in the busi­ness. The brand makes any piece of jew­ellery or ob­ject you can fathom. Many of their cre­ations mainly con­sti­tute ‘diplo­matic gifts,’ and be­spoke pieces for in­sti­tu­tions and or­gan­i­sa­tions that need to gift jew­ellery to their clients. To cater to clients seek­ing daily-wear pieces, the brand also de­signs fine jew­ellery ac­cented with di­a­monds and semi-pre­cious gem­stones.

De­spite hav­ing a sin­gle-branch store in Geneva, Mar­coni’s growth has been very no­table. Wil­liam cred­its this to the brand’s per­sonal re­la­tion­ships with clients, in­clud­ing their ap­peal­ing pric­ing schemes. “We are a small com­pany. Our pieces don’t carry ex­or­bi­tant price tags that are a re­sult of mam­moth mar­ket­ing and ad spends,” con­cludes Wil­liam. With a trans­par­ent busi­ness model and a client re­la­tion­ship built on trust, Mar­coni Gen­eve is poised for a bril­liant fu­ture.

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