Today, William Marconi oversees manufacturing at select workshops in Italy, Bangkok, and Hong Kong
The brand works with various ateliers to ensure a turn-around of 250 high jewellery pieces a month, which is pretty much industrial scale in the business. The brand makes any piece of jewellery or object you can fathom. Many of their creations mainly constitute ‘diplomatic gifts,’ and bespoke pieces for institutions and organisations that need to gift jewellery to their clients. To cater to clients seeking daily-wear pieces, the brand also designs fine jewellery accented with diamonds and semi-precious gemstones.
Despite having a single-branch store in Geneva, Marconi’s growth has been very notable. William credits this to the brand’s personal relationships with clients, including their appealing pricing schemes. “We are a small company. Our pieces don’t carry exorbitant price tags that are a result of mammoth marketing and ad spends,” concludes William. With a transparent business model and a client relationship built on trust, Marconi Geneve is poised for a brilliant future.