CHANEL FINE JEWELLERY
High creativity and craftsmanship have embodied Chanel jewels ever since the first fine jewellery collection designed by Gabrielle ‘Coco’ Chanel, Bijoux de Diamants, debuted in 1932.
This year, in celebration of Coco’s emblematic flower, the camellia, the brand has introduced a 50-piece high jewellery collection — a testament to the Maison’s ingenious and innovative design concepts and craftsmanship. Inspired by the white, fresh camellia flower that Coco wore like a jewel to contrast with her iconic black dress, the new 1.5 Collection incorporates a discreetly clever and simple mechanism that allows the new jewelled camellia to be worn in five different ways.
“The clip on the mechanism is a technical feat that allows a total of 23 pieces in the collection to be transformed into another jewel in both classic and unconventional ways,” a spokesperson for the brand says. The jewelled camellia, in either white or rose gold, set with diamonds or pink sapphires and some with a central ruby called Rouge Incandescent, can be worn as a pendant at the centre of a necklace, clipped onto the side of a multi-layered necklace, or worn as a brooch, a hat pin, or a belt accessory.
The high jewellery pieces are a salutation to her famous jewellery vision: “My (jewels) are flexible and detachable. You can take apart the jewellery and use it to match a hat or fur. In this way, the set of jewellery is no longer an immutable object. Life transforms it and bends it to its needs.”
For more information, visit www.chanel.com.