YOKO LONDON
One of the world’s leading luxury pearl jewellers, Yoko London — founded in 1973 by the Hakimian family — remains a family business to this day. “We’ve made pearls desirable again,” says Isabella Daniels, PR and Marketing Manager of Yoko London. “Our dynamic pearl pieces range from entry level items, to one of a kind masterpieces, which allow women of any age to access our unique creations.”
Dedicated to creating the world’s most exceptional and innovative pearl jewellery, Isabella says their pieces only feature the finest pearls and diamonds. Rightfully so, as working exclusively with 13 different pearl farms around the world, the brand has the resources to be strict and particular with their standards, with only the finest and most unusual pearls on the market, particularly those with rare colours and exceptional sizes, making the cut.
Each pearl is painstakingly hand-selected and set in the London workshop by highly skilled pearl connoisseurs. According to Isabella, designs can take months, or even years, to come into fruition, exemplifying the team’s dedication to perfectly match every pearl in a piece.
Their latest Starlight collection, featuring
patterns inspired by the constellations, was unveiled at Baselworld. “The designs in this collection feature meticulous arrangements of different cuts of diamonds, creating exquisite, modern settings to host our flawless pearls,” shares Isabella.
Through its dramatic and innovative designs, Yoko London is redefining the way women of all ages wear the ever classic and elegant pearl jewellery.
For more information, visit www.yokolondon.com.