BRIDES & TRA­DI­TIONS

A peek at the different bridal cus­toms and jew­ellery from around the world

Solitaire (Singapore) - - CONTENTS - Words by Preeta Agar­wal

A peek at the different bridal cus­toms and jew­ellery from around the world

TRA­DI­TIONS PLAY AN IM­POR­TANT ROLE IN WED­DINGS. Small cer­e­monies are as im­por­tant as the big ones and, of­ten, these tra­di­tions date back to an­cient times. From wear­ing a veil to cut­ting the cake and ty­ing the knot, each of these

Through the years, each cul­ture has de­vel­oped its own par­tic­u­lar wedding and bridal cus­toms, which, to this day, are still hon­oured and val­ued. In­dia, for ex­am­ple, East, Korean wedding rit­u­als dif­fer from those of the Chi­nese and Ja­panese — all done in cel­e­bra­tion of the biggest tra­di­tion of all, the wedding itself — the union of two in­di­vid­u­als who vow to love and honour each other for the rest of their lives.

A sym­bol of love, sta­tus and in­vest­ment, jew­ellery has al­ways played an im­por­tant role in wed­dings across the globe. With this story, we look at four global brides and their jew­ellery tra­di­tions.

THE WESTERN BRIDE

In the Western cul­ture, it is cus­tom­ary for the bride to wear white. And with an all-white theme, jew­ellery can make a lot of dif­fer­ence — their sheer bril­liance is al­ways stun­ning whether the bride wears an all­dia­mond parure or adds a lit­tle pop of colour with her favourite gem­stone — sap­phires, ru­bies, and emer­alds are com­mon favourites.

While neck­laces, ear­rings and wrist-wear need to be in sync and have to be well-thought of, the most im­por­tant pieces of jew­ellery on the wedding day are no doubt the rings and the tiara, or the hair ac­ces­sory that holds the veil in place. The rings will be worn ev­ery­day, and the tiara — of­ten the cen­tre­piece that holds to­gether the whole look of the bride — will be the most prom­i­nent ac­ces­sory in the photos.

For tiaras, the cur­rent trends lean back to­wards his­tory, as many mod­ern brides are look­ing at old’ at their wed­dings. Jeremy Morris, Manag­ing Di­rec­tor of David Morris, shares: “With a her­itage cre­at­ing tra­di­tional jew­ellery with a design twist. An ex­am­ple is the House’s sig­na­ture Rose Cut col­lec­tion, which sees tra­di­tional stones from an­tiq­uity, set into con­tem­po­rary creations, re­sult­ing in fem­i­nine, delicate jew­ellery per­fect for any mod­ern bride.”

In the Western cul­ture, it is cus­tom­ary for the bride to wear white

THE CHI­NESE BRIDE

Red and gold come to mind when we think of Chi­nese wed­dings. Brides in Chi­nese cul­ture are usu­ally adorned with mul­ti­ple lay­ers of gold jew­ellery — of­ten given by

Though not many mod­ern brides pre­fer this tra­di­tional look any­more, the mean­ing­ful sym­bols that are as­so­ci­ated with this tra­di­tion are still hon­oured to this day to bring in good luck and longevity in the mar­riage. Sym­bols like cloud spot­ted at Chi­nese wed­dings.

Emperor Jew­ellery, one of the lead­ing Chi­nese bridal jew­ellery brands in Asia, com­bines the clas­sic de­signs with western aes­thet­ics to com­ple­ment the con­tem­po­rary bride. Blend­ing cul­ture, design, and ex­quis­ite crafts­man­ship, Emperor Jew­ellery’s bridal pieces take in­spi­ra­tions from the tra­di­tional sym­bols, such as the camel­lia found in the East and roses in the West to sym­bol­ise the romance of a joy­ful mar­riage. The dragon and phoenix rep­re­sent the com­mu­nion be­tween the cou­ple.

THE IN­DIAN BRIDE

One of the most di­versely cul­tural coun­tries in the world, In­dia has mul­ti­ple bridal tra­di­tions that vary from each state and re­gion. But one thing com­mon among them is that the bride is lit­er­ally bejewelled from and ritual. For the mod­ern In­dian bride, how­ever, jew­ellery is no longer perceived as an in­vest­ment to be stored up in post-wedding.

The de­mand for chunky gold pieces is re­placed by di­a­mond jew­ellery, of­ten with in­no­va­tive concepts. And rather than wear­ing ev­ery­thing on the wedding day, trousseau jew­ellery is ac­tu­ally much de­sired.

Tan­ishq, the largest jew­ellery re­tail chain in In­dia, is of­ten called the coun­try’s wedding jew­eller for be­ing able to in­di­vid­u­ally cater to every kind of bridal de­mand from North to South. “One thing that stood out from our ex­ten­sive more mean­ing in the jew­ellery she buys for her wedding and seeks ver­sa­til­ity in the ways the jew­ellery can be worn af­ter the big day,” shares Ab­hishek Ras­togi, Tan­ishq’s Head of Design. “Hence we look at mod­u­lar­ity in a big way — a grand neck­piece splits into two dis­tinct smaller neck­laces, state­ment chan­de­liers con­vert into sober studs, chok­ers trans­form into bracelets, and the rarely used maangtikaa ef­fort­lessly be­comes a daily wear pen­dant. Lots of in­no­va­tive mod­u­lar tech­niques make this trans­for­ma­tion pos­si­ble.”

In­dian brides are lit­er­ally bejewelled from head to toe, with each piece of jew­ellery hav­ing its own sig­nif­i­cance and ritual

THE ARA­BIC BRIDE

The wedding cul­ture in the Mid­dle East is fast chang­ing — gone are the days when brides were tucked un­der a thick veil. Post the tra­di­tional Nikah that is held among close fam­ily and friends, it is the re­cep­tion that has a larger au­di­ence and is more fashion for­ward. The mod­ern brides to­day The op­u­lent life­style of the Arabs is ev­i­dent in every de­tail, from the di­a­monds to the dec­o­ra­tions. The Western world white wedding gowns pop­u­lar along with other tra­di­tions, in­clud­ing ex­chang­ing of wedding rings.

Mod­ern Ara­bic brides to­day wear the best of global cou­ture and the finest of jew­ellery

La Mar­quise Fine Jew­ellery caters to many Ara­bic brides, and of­ten makes their wedding jew­ellery dreams come true. “The Mid­dle East is all about love for ex­traor­di­nary di­a­mond jew­ellery that makes a state­ment,” says Nishith Shah, CEO of the brand. “Design el­e­ments that com­prise pre­cious gem­stones with pear, mar­quise, and round di­a­monds are par­tic­u­larly ap­pre­ci­ated. There has been a move to­wards coloured stones, too, par­tic­u­larly emer­alds.”

Three-stone di­a­mond ring, DAVID MORRIS

Im­age cour­tesy of David Morris

All-di­a­mond bridal necklace, DAVID MORRIS Model wear­ing bridal jew­ellery from David Morris Le Jardin di­a­mond tiara, DAVID MORRIS

Images cour­tesy of Emperor Jew­ellery

OP­PO­SITE PAGE Model bride wear­ing fine gold jew­ellery from the Camilla col­lec­tion, EMPEROR JEW­ELLERY THIS PAGE Gold necklace from the Flo­ral col­lec­tion, EMPEROR JEW­ELLERY Model bride wear­ing fine gold jew­ellery from the col­lec­tion, EMPEROR JEW­ELLERY Rose

Bridal necklace from the Ri­vaah col­lec­tion, TAN­ISHQ Tra­di­tional In­dian bride wear­ing jew­ellery from Tan­ishq Images cour­tesy of Tan­ishq

Images cour­tesy of La Mar­quise Fine Jew­ellery

Bridal jew­ellery, LA MAR­QUISE FINE JEW­ELLERY Model bride wear­ing jew­ellery from La Mar­quise Fine Jew­ellery

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