DEHRES

Solitaire (Singapore) - - DEHRES -

A serendip­i­tous en­counter with 22 mag­nif­i­cent heart-shaped Sri Lankan sap­phires, weigh­ing over 170 carats, was the im­pe­tus for the lat­est suite of re­gal jew­els, Lady Blue, cre­ated by the bold and in­no­va­tive Hong Kong-based fine jew­ellery brand, House of Dehres.

This stun­ning fine jew­ellery set per­fectly em­bod­ies the ethos and at­tributes of the brand: the jew­els un­der­score Dehres’ strong re­la­tion­ship with the world’s pre­cious stone sup­pli­ers and the cre­ative in­ge­nu­ity of its de­sign­ers. More im­por­tantly, the suite high­lights the brand’s in­no­va­tion and its in­tu­itive re­sponse to con­sumer de­mand.

“There is a strong ten­dency among modern women to choose beau­ti­ful sap­phires, so when we serendip­i­tously ‘met’ these heart-shaped beau­ties, their lus­trous colour and coun­try of ori­gin in­stantly re­minded us of Princess Diana’s Cey­lon sap­phire Royal en­gage­ment ring. Hence, the in­spi­ra­tion to cre­ate a set that ex­em­pli­fies roy­alty and love,” says Mr Ephraim Zion, the founder of Dehres.

Mr Zion says the brand is still firmly rooted in fine white and fancy colour di­a­mond jew­ellery, but “we keep cre­at­ing col­lec­tions that cel­e­brate the magic of sap­phires, ru­bies, and emer­alds. More re­cently, we em­braced Paraiba tour­ma­line, pad­parad­scha sap­phire, alexan­drite, and spinel.”

Look­ing back on his decades’ long jour­ney, Mr Zion con­sid­ers his trans­for­ma­tion from a di­a­mond mas­ter cut­ter to a fine jew­eller as the most sig­nif­i­cant mo­ment in his life as a jew­eller. Start­ing as an ap­pren­tice di­a­mond cut­ter when he was just 14, he dili­gently mas­tered the art of di­a­mond cut­ting. “In 1971, I ar­rived in HK as a di­a­mond whole­saler, sell­ing to deal­ers and jew­ellery man­u­fac­tures. Then se­vere re­ces­sion struck us in the early 1980s. My in­ven­tory kept pil­ing, and I had an over-sup­ply of di­a­monds. I re­alised I had to in­no­vate and re-in­vent my­self and my busi­ness model — I opted to be­come a cre­ator of fine jew­ellery.”

Since then, his jour­ney has been de­fined by serendip­ity. “By happy ac­ci­dent, I dis­cov­ered a Swiss gold­smith and de­signer who helped set up state of the art man­u­fac­tur­ing in­fras­truc­ture and we cre­ated our first col­lec­tion, which I took to a prom­i­nent HK jew­ellery store. While I was there, a cus­tomer fell in love with the en­tire set and made it her own.”

One of his first and most suc­cess­ful cre­ations is the Im­pe­rial Col­lec­tion, which would later be­come the sig­na­ture look of the brand. Com­posed of fine set­ting and open, neg­a­tive space, the de­sign show­cases the large, ex­tremely high qual­ity di­a­monds in a dis­tinc­tive yet un­der­stated way, giv­ing the pre­cious stones ‘space to shine as op­posed to the of­ten bulky and clumsy form avail­able at the time’.

Now, as the fourth gen­er­a­tion con­tin­ues the fam­ily legacy, the brand is break­ing bound­aries and cre­at­ing de­signs that ap­peal to a younger con­sumer, while stay­ing true to its clas­sic roots.

“For the fu­ture, Dehres will con­tinue to in­no­vate and re-in­vent, do­ing what it takes to re­main rel­e­vant to the in­dus­try and our cus­tomers,” Mr Zion con­cludes.

For more in­for­ma­tion, visit www.dehres.com.

Mr Ephraim Zion, Founder, House of Dehres

Lady Blue ear­rings with 22ct heart-shaped sap­phires and 5ct pear-shaped and mar­quise di­a­monds

Lady Blue ring with a 15ct Sri Lankan sap­phire and 5ct pear­shaped di­a­monds

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