YEPREM

Solitaire (Singapore) - - SARTORO -

Beirut- based fine jew­ellery house Yeprem has taken di­a­mond jew­ellery to new heights with its sen­sual ‘body art’ jew­els. Hand pieces, full-fin­ger rings, and ear cuffs in dis­tinct, avant-garde styling have gar­nered the brand an ar­dent celebrity fol­low­ing.

Stay­ing within fine jew­ellery lines, the fam­ily jew­eller has drawn on the bold vi­sion of the sec­ond gen­er­a­tion, the chil­dren of the founder, Yeprem Chakardemi­an, to cre­ate its dar­ing in­ter­pre­ta­tion of a clas­sic genre. The sig­na­ture Claw col­lec­tion is its most suc­cess­ful. The Claw hand­piece is set with mar­quise-shaped di­a­monds at­tached to a gold hand cuff, which, ac­cord­ing to chief de­signer and Yeprem’s son — Loutfic Chakardemi­an — has been pre­cisely melded to en­sure com­fort. An­other favourite is the Ararat hand piece, com­posed of strands of di­a­monds that nes­tle over the en­tire sur­face of the hand. “The jewel not only em­bod­ies our de­sign phi­los­o­phy, but its ab­stract form rep­re­sents Mt Ararat and the brand’s Ar­me­nian her­itage,” says Loutfic.

Among Yeprem’s revo­lu­tion­ary de­sign ideas was to in­cor­po­rate the mar­quise shape, the dar­ling of clas­si­cal di­a­mond pieces, into its edgy de­signs, a con­trast that im­me­di­ately set the jew­els apart. Madonna, Ri­hanna, and Jen­nifer Lopez are among the celebritie­s who wear the brand.

For more in­for­ma­tion, visit www.yeprem­jew­ellery.com.

Model wear­ing one of Yeprem’s iconic de­signs

Claw hand piece

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