PEARL OF THE ORIENT
The Jewelmer celebration sparkles in Shanghai
On 12 May 2019, Jewelmer’s 40th anniversary was in full swing in Shanghai, China, which transported pearl enthusiasts and friends of the brand to a time and place reminiscent of Paris, as if it were magically transported in the romantic Chinese city.
Paying homage to the jewellery brand’s heritage and legacy, a mini museum experience was set up and took patrons through 40 lustrous years in Jewelmer’s history. The exhibition highlighted the distinctive style of the Maison, as seen through the various exceptional fine jewellery creations.
In addition to beautiful pieces on display, guests enjoyed fringe activities at the event, which included a live pearl grading station, a talk focusing on pearls and its special properties, as well as a fashion show that featured the brand’s stunning collections. Finally, those who attended enjoyed the portrait-making session, which allowed them to be sketched with their desired Jewelmer piece, serving as an unforgettable – and personalised – memento.