ELIZAVETA BORZUNOVA

As a child, Elizaveta Borzunova fondly watched her mother dress up and wear beautiful jewellery. “Her makeup table was always full of jewellery and she loved to change it all the time,” recalls the Russian designer. As a result, she would dress up her dolls in her mother’s bling. These days however, Moscow-based Borzunova is busy dressing up her clients in gorgeous, playful jewellery that she designs for her label, Liza Borzaya. While she has no formal training in making or designing jewellery, it was while working for a German jewellery company and attending exhibitions that she found her true calling. The palm bracelet, which feature swallows in flight, is one of the first pieces she designed in 2013 and continues to be a bestseller from the brand.

“Art must serve beauty – this is the motto of my brand,” shares Borzunova. “Art can be very innovative, bright, or shocking, but it has to be beautiful. It should also reflect the individuality of the client.” Her Summer, Fairytale Gardens, and Palm Bracelets collections feature all these elements and are enriched with miniature hummingbirds, bullfinches, birds of paradise, poppies, cornflowers, squirrels, and even Disney characters like Mickey and Minnie Mouse. Meanwhile, her father’s tattoos inspired the Get Inked range, which features diamonds juxtaposed with old-school tattoo motifs like dice, hearts, and skulls. Meanwhile, her love for shoulder dusters led to the deliriously long earrings in the Classik collection. These exquisite, and often transformable, creations continue to spur Borzunova’s ascent into the world of meaningful jewellery.