THE WORLD OF OBJET D’EMOTION

Valery Demure of Objet d’emotion talks about transforming her dream jewellery retail concept into a reality

Preeta Agarwal

Objet d’emotion is a fine jewellery shopping platform curated by Valery Demure. Founded in October 2018, it presents a selection of talented jewellery artists and aims to connect jewellery lovers with up-and-coming designers.

Demure, who is a regular exhibitor at the PAD Paris art and design fair, selects contemporary designers to feature for their strong aesthetics and distinct design signatures. These include the likes of Silvia Furmanovich, Alice

Cicolini, Francesca Villa, Neha Dani, Yael Sonia, Melanie Georgacopoulos, Nada Ghazal, and Ioanna Souflia.

The French-born, London-based PR maven launched her agency in London in 2005 where she works across the entire spectrum of Pr/communication, sales, consultancy and retail. Over the years, she has built a stellar reputation for anticipating trends and discovering unique talent for jewellery that immediately stands out.