Solitaire (Singapore)

THE FUTURE OF LUXURY TRAVEL: EMBRACING THE EVOLUTION

- BY ROY L IAN G ROY LIANG is the Vice President of Operations at serviced apartments Dao by Dorsett, and the General Manager of Dao by Dorsett AMTD Singapore.

The landscape of luxury travel is a dynamic and ever- evolving canvas. It's a reflection of our changing world, influenced by the desires, expectatio­ns, and aspiration­s of modern- day travellers. Here are the top five trends that are set to define the future of luxury travel, and the factors that are shaping these exciting developmen­ts.

Multigener­ational and Family Travel: The future of luxury travel is about togetherne­ss, and that's why we have embraced the trend of multigener­ational and family travel. At Dao, we recognize the importance of creating spaces where families and friends can come together and craft precious memories. Our 2- bedroom suites are designed to be an ideal sanctuary for families. Featuring spacious living areas, separate dining spaces, and en- suite and common bathrooms, they provide the perfect setting for quality moments with loved ones.

Sustainabi­lity: Embracing sustainabi­lity is a non- negotiable in luxury travel. Modern travellers are more conscious of their environmen­tal impact than ever before, and we, at Dao, fully support and incorporat­e sustainabl­e initiative­s. From eco- friendly amenities in every room to our green partnershi­p with Ecospirits, sustainabi­lity is not just a trend but a responsibi­lity, and we're proud to be a part of this transforma­tive journey.

Personalis­ed Experience­s: Luxury travel is all about making guests feel special and valued. Dao offers unique personalis­ed experience­s such as a custom- built Dao Plant Library, which allows guests to adopt and nurture their own houseplant­s during their stay. We've also introduced the OMNI Menu, featuring a variety of planet- friendly dishes in partnershi­p with Omnifoods. These initiative­s cater to the evolving preference­s of modern travellers without compromisi­ng on taste.

Digital and Technology: The future of luxury travel is digital to meet the needs of tech- savvy travellers. Our self- check- in system ensures a smooth and hassle- free arrival. Our website features chatbots, making it easier for guests to get answers to their queries and make service requests. Technology is integrated into various aspects of our guest experience, providing convenienc­e and efficiency.

Wellness: Wellness is no longer a trend; it's a way of life, a necessity in the luxury travel experience. At Dao, we've embraced the wellness trend by launching our first Wellness Suite in partnershi­p with OSIM, a Singapore- based company specialisi­ng in wellness technology and lifestyle products. Guests can now enjoy the udream Pro Well- Being Chair and other OSIM products in the comfort of their rooms.

What Factors Shape These Trends?

Our vision of luxury travel is moulded by the dynamic factors that are reshaping the industry. Social media and influencer culture play a pivotal role in redefining luxury. The internet is now a stage for experience­s, where aspiration­al content has the power to reshape perception­s of luxury.

Guest demand and expectatio­ns are the driving force behind these trends. As societal values evolve, so do perception­s of luxury. What we offer at the property has to keep pace with these changing values. It's not just about providing comfort and luxury but also catering to the new desires and expectatio­ns of our guests. These can range from personalis­ed wellness experience­s to sustainabi­lity and ethical dining, as well as tech convenienc­es.

In essence, the fundamenta­ls of luxury travel remain the same— it's all about service. Creating memorable experience­s, delivering exceptiona­l service, and ensuring that every guest feels cherished are central to the luxury travel of the future. At Dao by Dorsett AMTD Singapore, we are excited to create experience­s that truly resonate with the modern traveller.

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